Liberty Global (NASDAQ:LBTYB – Get Free Report) and Cardlytics (NASDAQ:CDLX – Get Free Report) are both communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, earnings, profitability, analyst recommendations, institutional ownership, valuation and dividends.
Institutional and Insider Ownership
0.5% of Liberty Global shares are owned by institutional investors. Comparatively, 68.1% of Cardlytics shares are owned by institutional investors. 6.5% of Liberty Global shares are owned by company insiders. Comparatively, 5.9% of Cardlytics shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings and price targets for Liberty Global and Cardlytics, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Liberty Global | 1 | 0 | 0 | 0 | 1.00 |
| Cardlytics | 2 | 1 | 0 | 0 | 1.33 |
Earnings & Valuation
This table compares Liberty Global and Cardlytics”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Liberty Global | $4.88 billion | 0.91 | -$7.14 billion | ($8.98) | -1.45 |
| Cardlytics | $233.27 million | 0.09 | -$103.49 million | ($18.48) | -0.20 |
Cardlytics has lower revenue, but higher earnings than Liberty Global. Liberty Global is trading at a lower price-to-earnings ratio than Cardlytics, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Liberty Global and Cardlytics’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Liberty Global | -62.11% | -28.82% | -13.28% |
| Cardlytics | -55.92% | -956.56% | -38.39% |
Risk and Volatility
Liberty Global has a beta of 0.42, meaning that its stock price is 58% less volatile than the S&P 500. Comparatively, Cardlytics has a beta of 0.67, meaning that its stock price is 33% less volatile than the S&P 500.
Summary
Cardlytics beats Liberty Global on 7 of the 13 factors compared between the two stocks.
About Liberty Global
Liberty Global Plc is an international television and broadband company, which engages in the provision of broadband communications services. It operates through the following geographical segments: U.K. and Ireland, Belgium, Switzerland, Central and Eastern Europe, and Central and Corporate. Its products include broadband, WiFi, connectivity products, TV platforms, and TV content. The company was founded in 2004 and is headquartered in London, the United Kingdom.
About Cardlytics
Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through their network of financial institution partners through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data and enables marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. The company was incorporated in 2008 and is headquartered in Atlanta, Georgia.
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