Head to Head Analysis: Gold.com (GOLD) versus Its Competitors

Gold.com (NYSE:GOLD) is one of 158 publicly-traded companies in the “Trading Companies & Distributors” industry, but how does it weigh in compared to its rivals? We will compare Gold.com to similar companies based on the strength of its valuation, profitability, institutional ownership, risk, dividends, analyst recommendations and earnings.

Dividends

Gold.com pays an annual dividend of $0.80 per share and has a dividend yield of 1.7%. Gold.com pays out 27.4% of its earnings in the form of a dividend. As a group, “Trading Companies & Distributors” companies pay a dividend yield of 3.0% and pay out 36.7% of their earnings in the form of a dividend.

Profitability

This table compares Gold.com and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gold.com	0.32%	18.15%	3.97%
Gold.com Competitors	0.71%	-34.50%	3.14%

Valuation and Earnings

This table compares Gold.com and its rivals top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Gold.com	$25.51 billion	$17.32 million	15.82
Gold.com Competitors	$6.64 billion	$365.60 million	20.71

Gold.com has higher revenue, but lower earnings than its rivals. Gold.com is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider and Institutional Ownership

62.9% of Gold.com shares are owned by institutional investors. Comparatively, 50.9% of shares of all “Trading Companies & Distributors” companies are owned by institutional investors. 0.6% of Gold.com shares are owned by insiders. Comparatively, 16.9% of shares of all “Trading Companies & Distributors” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations for Gold.com and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gold.com	0	2	4	0	2.67
Gold.com Competitors	1425	4871	6667	222	2.43

Gold.com presently has a consensus target price of $58.00, indicating a potential upside of 25.57%. As a group, “Trading Companies & Distributors” companies have a potential upside of 14.98%. Given Gold.com’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Gold.com is more favorable than its rivals.

Volatility and Risk

Gold.com has a beta of 0.56, indicating that its share price is 44% less volatile than the S&P 500. Comparatively, Gold.com’s rivals have a beta of 1.30, indicating that their average share price is 30% more volatile than the S&P 500.

Summary

Gold.com beats its rivals on 8 of the 15 factors compared.

About Gold.com

Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.