Sonic Automotive (NYSE:SAH – Get Free Report) and DICK’S Sporting Goods (NYSE:DKS – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, analyst recommendations, institutional ownership and profitability.
Insider & Institutional Ownership
46.9% of Sonic Automotive shares are owned by institutional investors. Comparatively, 89.8% of DICK’S Sporting Goods shares are owned by institutional investors. 43.7% of Sonic Automotive shares are owned by company insiders. Comparatively, 28.9% of DICK’S Sporting Goods shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Risk & Volatility
Sonic Automotive has a beta of 0.86, meaning that its share price is 14% less volatile than the S&P 500. Comparatively, DICK’S Sporting Goods has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sonic Automotive | 2 | 3 | 6 | 0 | 2.36 |
| DICK’S Sporting Goods | 2 | 8 | 12 | 0 | 2.45 |
Sonic Automotive currently has a consensus price target of $97.33, indicating a potential upside of 22.51%. DICK’S Sporting Goods has a consensus price target of $170.22, indicating a potential upside of 21.54%. Given Sonic Automotive’s higher possible upside, equities research analysts plainly believe Sonic Automotive is more favorable than DICK’S Sporting Goods.
Profitability
This table compares Sonic Automotive and DICK’S Sporting Goods’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sonic Automotive | 1.37% | 20.75% | 3.51% |
| DICK’S Sporting Goods | 3.97% | 19.21% | 6.07% |
Valuation and Earnings
This table compares Sonic Automotive and DICK’S Sporting Goods”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sonic Automotive | $15.15 billion | 0.17 | $118.70 million | $6.27 | 12.67 |
| DICK’S Sporting Goods | $17.22 billion | 0.73 | $849.24 million | $9.31 | 15.04 |
DICK’S Sporting Goods has higher revenue and earnings than Sonic Automotive. Sonic Automotive is trading at a lower price-to-earnings ratio than DICK’S Sporting Goods, indicating that it is currently the more affordable of the two stocks.
Dividends
Sonic Automotive pays an annual dividend of $1.64 per share and has a dividend yield of 2.1%. DICK’S Sporting Goods pays an annual dividend of $5.00 per share and has a dividend yield of 3.6%. Sonic Automotive pays out 26.2% of its earnings in the form of a dividend. DICK’S Sporting Goods pays out 53.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sonic Automotive has increased its dividend for 4 consecutive years and DICK’S Sporting Goods has increased its dividend for 11 consecutive years. DICK’S Sporting Goods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Summary
DICK’S Sporting Goods beats Sonic Automotive on 13 of the 17 factors compared between the two stocks.
About Sonic Automotive
Sonic Automotive, Inc. operates as an automotive retailer in the United States. It operates in three segments, Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment is involved in the sale of new and used cars and light trucks, and replacement parts; provision of vehicle maintenance, manufacturer warranty repair, and paint and collision repair services; and arrangement of extended warranties, service contracts, financing, insurance, and other aftermarket products for its guests. The EchoPark segment sells used cars and light trucks; and arranges finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports Segment sells new and used powersports vehicles, such as motorcycles, and personal watercraft and all-terrain vehicles; and offers finance and insurance services. The company was incorporated in 1997 and is based in Charlotte, North Carolina.
About DICK’S Sporting Goods
DICK’s Sporting Goods, Inc. engages in the retailing of an extensive assortment of authentic sports equipment, apparel, footwear, and accessories. It also offers its products both online and through mobile applications. The company was founded by Richard T. Stack in 1948 and is headquartered in Coraopolis, PA.
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