Welch Group LLC Has $16.61 Million Holdings in Amazon.com, Inc. $AMZN

Welch Group LLC lifted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.3% in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 69,670 shares of the e-commerce giant’s stock after buying an additional 2,206 shares during the period. Welch Group LLC’s holdings in Amazon.com were worth $16,605,000 at the end of the most recent quarter.

A number of other hedge funds have also modified their holdings of the company. Norges Bank bought a new stake in shares of Amazon.com in the fourth quarter worth $32,868,735,000. Auto Owners Insurance Co grew its position in Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock valued at $2,272,397,000 after purchasing an additional 98,090,585 shares in the last quarter. J. Stern & Co. LLP grew its position in Amazon.com by 20,598.0% in the fourth quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock valued at $20,308,193,000 after purchasing an additional 87,557,736 shares in the last quarter. Nuveen LLC acquired a new stake in Amazon.com in the 1st quarter valued at $11,674,091,000. Finally, Cardano Risk Management B.V. increased its stake in Amazon.com by 879.4% in the 4th quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock valued at $6,431,199,000 after buying an additional 25,017,588 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

A number of research firms have recently commented on AMZN. Wedbush increased their price objective on shares of Amazon.com from $293.00 to $310.00 and gave the stock an “outperform” rating in a research note on Friday, July 31st. HSBC reaffirmed a “buy” rating and issued a $310.00 target price on shares of Amazon.com in a research report on Friday, July 31st. Needham & Company LLC reiterated a “buy” rating and set a $300.00 target price on shares of Amazon.com in a report on Friday, July 31st. Barclays reissued an “overweight” rating and set a $365.00 price target (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, Sanford C. Bernstein restated an “outperform” rating and issued a $320.00 price target (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $323.26.

Amazon.com Stock Up 1.5%

Amazon.com stock opened at $258.90 on Friday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The company’s 50-day moving average is $253.63 and its 200-day moving average is $242.22. The firm has a market capitalization of $2.79 trillion, a PE ratio of 20.83, a P/E/G ratio of 1.97 and a beta of 1.44. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same period last year, the business posted $1.68 EPS. Amazon.com’s revenue was up 19.6% on a year-over-year basis. Sell-side analysts anticipate that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI investment remain the primary bullish catalysts. Recent coverage highlights AWS’s fastest growth in 18 quarters and Amazon’s roughly $200 billion 2026 AI-infrastructure investment. Analysts view AWS’s higher growth and profitability as key drivers of future earnings, despite the substantial capital spending required. The Bull Case for This Stock Is Getting Harder to Ignore
• Positive Sentiment: Amazon is expanding its AI infrastructure ecosystem. The company signed a multiyear, multibillion-dollar agreement with Corning for optical fiber, cable and connectivity products, supporting data-center expansion and potentially improving network capacity for AI workloads. Amazon Signed a Multibillion-Dollar Deal With a 175-Year-Old Glassmaker
• Positive Sentiment: Zoox reached another commercialization milestone. Amazon’s autonomous-vehicle unit expanded paid robotaxi service to Harry Reid International Airport in Las Vegas, strengthening its operating footprint as competition with Waymo, Tesla and Uber intensifies. Amazon’s Zoox Expands Its Robotaxi Service to Las Vegas Airport
• Positive Sentiment: New commerce and logistics initiatives could support long-term growth. YouTube creator-shopping tools give sellers another customer-acquisition channel, while Amazon expects its delivery network to handle nearly 90% of its U.S. packages by 2029, potentially improving control over fulfillment costs. How Could Amazon.com Gain From New Creator Shopping Tools?
• Neutral Sentiment: Amazon added AI-powered scam protection to Alexa for Shopping. U.S. customers can ask Alexa whether an email, text, call or other message is genuinely from Amazon. The feature may strengthen customer trust, but its direct financial impact is unclear. Amazon Adds Alexa Scam Protection as Consumer Fraud Losses Rise
• Negative Sentiment: Regulatory pressure is a significant overhang. The Department of Justice requested beef-pricing data from Amazon and other retailers as part of an investigation into rising prices. Separately, Amazon continues to face scrutiny from the Federal Trade Commission over its advertising practices. DOJ Requests Beef Price Data From Major Retailers
• Negative Sentiment: Labor and cost concerns persist. Teamsters launched a one-day strike at Amazon’s large Riverside warehouse, while the company is reportedly cutting additional Bay Area jobs. CEO Douglas Herrington also sold 1,000 shares under a prearranged Rule 10b5-1 plan; the transaction was small relative to his remaining holdings but may attract limited investor attention.

Insider Activity

In other Amazon.com news, SVP David Zapolsky sold 9,258 shares of the company’s stock in a transaction that occurred on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the sale, the senior vice president owned 41,190 shares in the company, valued at $10,699,926.30. This represents a 18.35% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas Herrington sold 6,362 shares of the firm’s stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $1,647,821.62. Following the completion of the sale, the chief executive officer directly owned 476,681 shares of the company’s stock, valued at approximately $123,465,145.81. The trade was a 1.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 71,589 shares of company stock valued at $18,568,785. 8.90% of the stock is owned by insiders.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.