Steven Yi Sells 48,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 48,000 shares of the firm’s stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $12.38, for a total value of $594,240.00. Following the completion of the sale, the insider directly owned 2,339,740 shares of the company’s stock, valued at $28,965,981.20. This trade represents a 2.01% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Monday, August 3rd, Steven Yi sold 72,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.64, for a total transaction of $910,080.00.
• On Tuesday, July 7th, Steven Yi sold 26,467 shares of MediaAlpha stock. The shares were sold at an average price of $14.07, for a total transaction of $372,390.69.
• On Monday, July 6th, Steven Yi sold 17,254 shares of MediaAlpha stock. The shares were sold at an average price of $14.01, for a total transaction of $241,728.54.
• On Wednesday, July 1st, Steven Yi sold 96,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.90, for a total transaction of $1,238,400.00.
• On Tuesday, June 16th, Steven Yi sold 24,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.01, for a total transaction of $240,240.00.

MediaAlpha Price Performance

NYSE:MAX opened at $12.20 on Friday. The firm has a market capitalization of $747.37 million, a price-to-earnings ratio of 7.53 and a beta of 1.16. The company’s 50-day moving average is $13.15 and its two-hundred day moving average is $10.66. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $14.70.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings results on Wednesday, July 29th. The company reported $0.65 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.23 by $0.42. The business had revenue of $316.88 million during the quarter, compared to the consensus estimate of $300.87 million. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. As a group, equities analysts anticipate that MediaAlpha, Inc. will post 1.13 earnings per share for the current fiscal year.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MediaAlpha expects stronger-than-expected Q3 results. The company said third-quarter 2026 results are expected to be at or above the top end of its previously disclosed revenue and adjusted EBITDA guidance ranges, signaling solid operating momentum. MediaAlpha Announces Chief Financial Officer Transition
• Positive Sentiment: Investors have a financially experienced successor. Tigran Sinanyan, MediaAlpha’s senior vice president of finance and a former CFO, will succeed Pat Thompson effective October 1, potentially limiting disruption from the leadership change. MediaAlpha CFO Transition and Updated Q3 Outlook
• Neutral Sentiment: Pat Thompson is stepping down as CFO. The transition creates some near-term uncertainty, although the internal appointment of Sinanyan may reassure investors about continuity.
• Negative Sentiment: Insiders have recently sold shares. Insider Steven Yi sold 48,000 shares for approximately $594,240, while director Eugene Nonko reported several sales totaling roughly $259,000. The transactions were conducted under pre-arranged Rule 10b5-1 plans to cover tax withholding on vested equity awards, which reduces their significance as a direct bearish signal but may still weigh on sentiment. MediaAlpha Insider Selling

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently modified their holdings of the company. Caitong International Asset Management Co. Ltd grew its stake in shares of MediaAlpha by 5,900.0% in the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after buying an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. boosted its holdings in MediaAlpha by 9,917.9% during the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after acquiring an additional 2,777 shares during the period. Strs Ohio acquired a new position in MediaAlpha in the 4th quarter valued at about $49,000. Quarry LP lifted its position in shares of MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after purchasing an additional 1,234 shares in the last quarter. Finally, Tower Research Capital LLC TRC lifted its position in shares of MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares in the last quarter. 64.39% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

Several equities analysts have recently commented on the company. TD Cowen decreased their price target on MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a research note on Tuesday, June 23rd. The Goldman Sachs Group raised their price objective on MediaAlpha from $10.00 to $14.00 and gave the stock a “neutral” rating in a research report on Thursday, July 30th. Keefe, Bruyette & Woods boosted their price objective on shares of MediaAlpha from $15.00 to $17.00 and gave the company an “outperform” rating in a report on Wednesday, July 8th. Capital One Financial set a $11.00 target price on shares of MediaAlpha in a research report on Tuesday, June 9th. Finally, JPMorgan Chase & Co. began coverage on shares of MediaAlpha in a research note on Monday, August 24th. They set a “neutral” rating and a $15.00 target price for the company. One research analyst has rated the stock with a Strong Buy rating, three have given a Buy rating and five have given a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $14.29.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.