Reformation (NYSE:REF) Director Yael Aflalo Sells 60,298 Shares

Posted by Tammy Falkenburg on Sep 3rd, 2026

Reformation Inc. (NYSE:REF – Get Free Report) Director Yael Aflalo sold 60,298 shares of the business’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $13.95, for a total transaction of $841,157.10. Following the completion of the transaction, the director directly owned 11,665,505 shares of the company’s stock, valued at $162,733,794.75. The trade was a 0.51% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through the SEC website.

Yael Aflalo also recently made the following trade(s):

On Wednesday, July 29th, Yael Aflalo sold 1,204,029 shares of Reformation stock. The stock was sold at an average price of $13.95, for a total transaction of $16,796,204.55.

Reformation Trading Down 2.6%

Shares of NYSE REF traded down $0.37 during midday trading on Thursday, reaching $13.76. 257,835 shares of the stock were exchanged, compared to its average volume of 449,809. Reformation Inc. has a 52-week low of $12.83 and a 52-week high of $17.26.

Wall Street Analysts Forecast Growth

Several equities research analysts have recently issued reports on the company. Royal Bank Of Canada started coverage on Reformation in a report on Monday, August 24th. They set an “outperform” rating and a $18.00 price objective on the stock. Telsey Advisory Group initiated coverage on Reformation in a research note on Monday, August 24th. They issued an “outperform” rating and a $20.00 price target on the stock. Wall Street Zen raised shares of Reformation to a “hold” rating in a research note on Saturday, August 8th. Morgan Stanley assumed coverage on shares of Reformation in a report on Monday, August 24th. They issued an “equal weight” rating and a $16.00 price target on the stock. Finally, BTIG Research began coverage on Reformation in a research report on Monday, August 24th. They set a “buy” rating and a $20.00 price target for the company. Eight equities research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $19.25.

Read Our Latest Analysis on Reformation