Contrasting Goodfood Market (OTCMKTS:GDDFF) and Dollar General (NYSE:DG)

Dollar General (NYSE:DG) and Goodfood Market (OTCMKTS:GDDFF) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, valuation, earnings, analyst recommendations, profitability and risk.

Analyst Recommendations

This is a summary of recent ratings for Dollar General and Goodfood Market, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dollar General	1	18	10	0	2.31
Goodfood Market	0	1	0	0	2.00

Dollar General currently has a consensus target price of $134.65, indicating a potential upside of 2.86%. Given Dollar General’s stronger consensus rating and higher possible upside, research analysts clearly believe Dollar General is more favorable than Goodfood Market.

Profitability

This table compares Dollar General and Goodfood Market’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dollar General	3.90%	18.93%	5.21%
Goodfood Market	N/A	N/A	N/A

Institutional & Insider Ownership

91.8% of Dollar General shares are held by institutional investors. 0.6% of Dollar General shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares Dollar General and Goodfood Market”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dollar General	$42.72 billion	0.68	$1.51 billion	$7.69	17.02
Goodfood Market	N/A	N/A	N/A	N/A	N/A

Dollar General has higher revenue and earnings than Goodfood Market.

Summary

Dollar General beats Goodfood Market on 9 of the 9 factors compared between the two stocks.

About Dollar General

Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper and cleaning products, such as paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food comprising cereals, pasta, canned soups, fruits and vegetables, condiments, spices, sugar, and flour; and perishables that include milk, eggs, bread, refrigerated and frozen food, beer, and wine. The company's consumable products also comprise snacks, such as candies, cookies, crackers, salty snacks, and carbonated beverages; health and beauty products, including over-the-counter medicines and personal care products, such as soaps, body washes, shampoos, cosmetics, and dental hygiene and foot care products; pet supplies and pet food; and tobacco products. In addition, it offers seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, and automotive and home office supplies; and home products that include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. Further, the company provides apparel, which comprise basic items for infants, toddlers, girls, boys, women, and men, as well as socks, underwear, disposable diapers, shoes, and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.

About Goodfood Market

Goodfood Market Corp., an online grocery company, delivers fresh meals and add-ons in Canada. It offers ready-to-eat and ready-to-cook products, which include meal solutions, bakery, dessert, meat and seafood, drinks, pantry, produce, snacks, dairy, frozen, and kitchen essentials. Goodfood Market Corp. is headquartered in Saint-Laurent, Canada.