Williams-Sonoma (NYSE:WSM) Price Target Raised to $240.00 at Morgan Stanley

Williams-Sonoma (NYSE:WSM) had its target price raised by Morgan Stanley from $210.00 to $240.00 in a report released on Thursday,Benzinga reports. The firm currently has an “equal weight” rating on the specialty retailer’s stock. Morgan Stanley’s price objective points to a potential upside of 1.92% from the company’s previous close.

Other equities research analysts also recently issued research reports about the company. Jefferies Financial Group set a $275.00 price objective on Williams-Sonoma in a research report on Wednesday. KeyCorp restated an “overweight” rating and set a $270.00 price objective (up from $250.00) on shares of Williams-Sonoma in a research note on Thursday. Seaport Research Partners reaffirmed a “buy” rating on shares of Williams-Sonoma in a report on Friday, August 14th. Piper Sandler started coverage on Williams-Sonoma in a report on Monday, July 27th. They set an “overweight” rating and a $253.00 price objective on the stock. Finally, Wells Fargo & Company increased their price target on shares of Williams-Sonoma from $190.00 to $240.00 and gave the stock an “equal weight” rating in a research report on Tuesday, August 11th. One research analyst has rated the stock with a Strong Buy rating, eight have assigned a Buy rating and ten have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $239.16.

Williams-Sonoma Stock Down 0.8%

Shares of WSM opened at $235.47 on Thursday. Williams-Sonoma has a 52-week low of $165.51 and a 52-week high of $254.89. The company has a 50-day simple moving average of $233.11 and a 200-day simple moving average of $208.18. The company has a market capitalization of $27.73 billion, a PE ratio of 26.55, a P/E/G ratio of 2.57 and a beta of 1.50.

Williams-Sonoma (NYSE:WSM) last announced its quarterly earnings results on Wednesday, August 26th. The specialty retailer reported $2.10 earnings per share for the quarter, beating analysts’ consensus estimates of $2.08 by $0.02. Williams-Sonoma had a return on equity of 53.29% and a net margin of 13.81%.The business had revenue of $1.96 billion during the quarter, compared to analysts’ expectations of $1.93 billion. During the same quarter last year, the business posted $2.00 earnings per share. The business’s revenue for the quarter was up 6.7% on a year-over-year basis. On average, research analysts anticipate that Williams-Sonoma will post 9.38 EPS for the current year.

Insider Activity

In other news, EVP Karalyn Yearout sold 1,112 shares of the company’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of $228.49, for a total transaction of $254,080.88. Following the completion of the sale, the executive vice president directly owned 21,717 shares of the company’s stock, valued at $4,962,117.33. This represents a 4.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 3,156 shares of company stock valued at $738,699 over the last quarter. 1.10% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors have recently made changes to their positions in the company. Caitong International Asset Management Co. Ltd purchased a new stake in shares of Williams-Sonoma in the 4th quarter valued at approximately $25,000. Atlantic Union Bankshares Corp grew its position in Williams-Sonoma by 51.5% during the 4th quarter. Atlantic Union Bankshares Corp now owns 147 shares of the specialty retailer’s stock worth $26,000 after purchasing an additional 50 shares in the last quarter. MidFirst Bank acquired a new stake in Williams-Sonoma during the 4th quarter valued at $30,000. Ballast Advisors LLC purchased a new position in shares of Williams-Sonoma during the first quarter valued at $30,000. Finally, Millstone Evans Group LLC boosted its position in Williams-Sonoma by 229.4% during the 1st quarter. Millstone Evans Group LLC now owns 168 shares of the specialty retailer’s stock worth $31,000 after acquiring an additional 117 shares during the period. 99.29% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Williams-Sonoma

Here are the key news stories impacting Williams-Sonoma this week:

• Positive Sentiment: Williams-Sonoma exceeded expectations with adjusted EPS of $2.10 versus the $2.08 consensus and revenue of $1.96 billion versus estimates of $1.93 billion. Revenue increased 6.7% year over year, while GAAP diluted EPS rose 42% to $2.84. Williams-Sonoma quarterly earnings report
• Positive Sentiment: Comparable brand sales grew 6.2%, with every brand reportedly posting positive comparisons. The broad-based performance outpaced many home-furnishings peers and suggests resilient consumer demand. Williams-Sonoma comparable sales and guidance article
• Positive Sentiment: Management raised fiscal 2026 revenue guidance to $8.2 billion-$8.4 billion, above the roughly $8.1 billion analyst estimate. The company now expects comparable brand revenue growth of 4.0%-6.5% and a non-GAAP operating margin of 17.8%-18.2%. Management said the outlook increase reflects operational momentum rather than a tariff refund. Williams-Sonoma outlook increase article
• Neutral Sentiment: Analyst sentiment remains generally constructive, with Williams-Sonoma receiving an average “Moderate Buy” rating; however, Barclays maintained a Hold rating, indicating valuation or macroeconomic reservations.
• Negative Sentiment: Tariffs reduced adjusted margins despite the earnings beat, creating a risk to profitability if elevated costs persist. Management also continues to cite housing-market weakness as a headwind. Williams-Sonoma tariffs and housing article
• Negative Sentiment: Reported insider activity shows substantially more selling than buying over the past six months, including sales by senior executives. This may weigh on sentiment, although insider sales do not necessarily indicate a change in the company’s operating outlook.

About Williams-Sonoma

Williams?Sonoma, Inc is a specialty retailer focused on the home and culinary markets, best known for premium cookware, kitchen tools and home furnishings. The company traces its roots to a single cookware store founded by Chuck Williams in 1956 in Sonoma, California, and has evolved into a multi?brand home furnishings and housewares business. Its merchandise mix spans cookware and kitchen electrics, tabletop and food prep items, furniture, bedding, lighting and decorative accessories designed for both everyday use and higher?end interiors.

The company operates a portfolio of consumer brands that target distinct segments of the home market.