Baozun (NASDAQ:BZUN) Announces Quarterly Earnings Results

Baozun (NASDAQ:BZUN) issued its quarterly earnings results on Thursday. The technology company reported $0.05 earnings per share for the quarter, missing analysts’ consensus estimates of $1.68 by ($1.63), Zacks reports. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.

Baozun Price Performance

BZUN stock opened at $2.82 on Thursday. Baozun has a 1-year low of $2.07 and a 1-year high of $4.88. The business has a 50 day simple moving average of $2.79 and a two-hundred day simple moving average of $2.66. The company has a market capitalization of $163.87 million, a price-to-earnings ratio of -6.27 and a beta of 0.51.

Insiders Place Their Bets

In other news, CEO Wenbin Qiu bought 10,000 shares of the firm’s stock in a transaction that occurred on Monday, June 22nd. The shares were bought at an average cost of $2.81 per share, for a total transaction of $28,100.00. Following the completion of the transaction, the chief executive officer owned 1,623,872 shares of the company’s stock, valued at approximately $4,563,080.32. This represents a 0.62% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, insider Junhua Wu bought 29,000 shares of the stock in a transaction dated Wednesday, June 24th. The shares were purchased at an average price of $2.85 per share, with a total value of $82,650.00. Following the completion of the transaction, the insider directly owned 253,770 shares in the company, valued at approximately $723,244.50. The trade was a 12.90% increase in their position. The disclosure for this purchase is available in the SEC filing. Over the last quarter, insiders acquired 175,500 shares of company stock worth $483,310. 59.20% of the stock is currently owned by insiders.

Institutional Trading of Baozun

Several institutional investors and hedge funds have recently made changes to their positions in BZUN. Jane Street Group LLC bought a new position in Baozun during the 2nd quarter worth about $40,000. Quadrature Capital Ltd bought a new stake in shares of Baozun in the 4th quarter valued at about $51,000. Russell Investments Group Ltd. purchased a new stake in shares of Baozun in the 3rd quarter worth approximately $64,000. BNP Paribas Financial Markets lifted its position in shares of Baozun by 51.8% in the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock worth $78,000 after purchasing an additional 10,594 shares during the period. Finally, Mackenzie Financial Corp bought a new position in shares of Baozun during the third quarter valued at approximately $102,000. 47.29% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

BZUN has been the topic of several recent analyst reports. Wall Street Zen cut shares of Baozun from a “strong-buy” rating to a “buy” rating in a report on Saturday, August 8th. Weiss Ratings reissued a “sell (d-)” rating on shares of Baozun in a research report on Friday, July 17th. One analyst has rated the stock with a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, the stock has an average rating of “Reduce”.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.