Planet Fitness (NYSE:PLNT) Stock Price Down 3.7% – Time to Sell?

Shares of Planet Fitness, Inc. (NYSE:PLNT) fell 3.7% on Tuesday . The stock traded as low as $51.94 and last traded at $51.8720. 394,803 shares changed hands during mid-day trading, a decline of 81% from the average daily volume of 2,098,541 shares. The stock had previously closed at $53.86.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Analyst commentary highlights PLNT’s steep valuation discount and suggests buybacks could support EPS growth by reducing the share count. However, the analysis also notes that slower membership growth, margin pressure and higher interest costs remain important risks. Can PLNT’s Buybacks Sustain Higher EPS Growth Despite Margin Pressure?
• Neutral Sentiment: Multiple law firms reminded investors of a pending federal securities class action and the September 14, 2026 deadline to seek lead-plaintiff status. These notices do not represent new findings of wrongdoing; they repeat allegations concerning investors who purchased PLNT shares between November 6, 2025, and May 6, 2026. Planet Fitness, Inc. Sued for Securities Law Violations
• Negative Sentiment: The lawsuit allegations focus on whether Planet Fitness adequately disclosed risks related to its marketing strategy, membership growth, pricing initiatives, market conditions and long-term financial outlook before the company revised guidance on May 7. PLNT fell from $63.96 on May 6 to $44.01 on May 7, intensifying investor scrutiny and creating potential legal and reputational overhang. Robbins LLP Reminds PLNT Investors of the Pending Lead Plaintiff Deadline
• Negative Sentiment: The volume of investor-alert releases from competing law firms keeps the securities-fraud allegations prominent. Although these are largely solicitation notices rather than new operating developments, continued coverage could weigh on sentiment and raise concerns about potential litigation costs or disclosure practices.

Wall Street Analyst Weigh In

Several equities research analysts have recently commented on the company. William Blair cut Planet Fitness from an “outperform” rating to a “market perform” rating in a research note on Thursday, May 7th. Cantor Fitzgerald set a $62.00 price objective on Planet Fitness in a research report on Thursday, July 9th. Roth Capital dropped their target price on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating for the company in a report on Wednesday, May 20th. Jefferies Financial Group set a $106.00 price target on Planet Fitness in a research note on Thursday, August 6th. Finally, Wells Fargo & Company reaffirmed an “overweight” rating on shares of Planet Fitness in a research note on Monday, July 20th. One investment analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $70.24.

Planet Fitness Stock Performance

The firm has a fifty day moving average of $52.78 and a 200-day moving average of $63.12. The stock has a market capitalization of $4.03 billion, a price-to-earnings ratio of 18.08, a P/E/G ratio of 1.13 and a beta of 1.03.

Planet Fitness (NYSE:PLNT) last posted its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.85 by $0.03. The business had revenue of $365.22 million during the quarter, compared to analyst estimates of $356.21 million. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The company’s revenue for the quarter was up 7.1% compared to the same quarter last year. During the same quarter last year, the firm earned $0.86 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, analysts predict that Planet Fitness, Inc. will post 3.21 EPS for the current year.

Insider Buying and Selling at Planet Fitness

In other news, Director Stephen Spinelli, Jr. purchased 10,000 shares of the company’s stock in a transaction that occurred on Monday, August 10th. The shares were purchased at an average price of $49.28 per share, with a total value of $492,800.00. Following the purchase, the director directly owned 45,516 shares of the company’s stock, valued at approximately $2,243,028.48. This represents a 28.16% increase in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Company insiders own 0.90% of the company’s stock.

Hedge Funds Weigh In On Planet Fitness

A number of institutional investors have recently made changes to their positions in PLNT. Goldman Sachs Group Inc. boosted its stake in Planet Fitness by 1.8% during the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock valued at $134,201,000 after acquiring an additional 24,981 shares during the last quarter. Empowered Funds LLC bought a new position in Planet Fitness during the first quarter worth $1,891,000. EverSource Wealth Advisors LLC increased its stake in Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after purchasing an additional 214 shares during the last quarter. First Trust Advisors LP lifted its position in shares of Planet Fitness by 25.8% in the 2nd quarter. First Trust Advisors LP now owns 142,689 shares of the company’s stock worth $15,560,000 after buying an additional 29,305 shares during the last quarter. Finally, Jump Financial LLC bought a new stake in shares of Planet Fitness during the 2nd quarter valued at about $267,000. 95.53% of the stock is owned by institutional investors and hedge funds.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.