Thule Group AB (publ) (OTCMKTS:THUPY – Get Free Report) and Mastercraft Boat (NASDAQ:MCFT – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, valuation, risk and analyst recommendations.
Analyst Ratings
This is a summary of recent ratings and price targets for Thule Group AB (publ) and Mastercraft Boat, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Thule Group AB (publ) | 0 | 1 | 0 | 0 | 2.00 |
| Mastercraft Boat | 0 | 6 | 1 | 0 | 2.14 |
Mastercraft Boat has a consensus target price of $25.40, suggesting a potential downside of 0.24%. Given Mastercraft Boat’s stronger consensus rating and higher possible upside, analysts clearly believe Mastercraft Boat is more favorable than Thule Group AB (publ).
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Thule Group AB (publ) | N/A | N/A | N/A | N/A | N/A |
| Mastercraft Boat | $284.20 million | 1.46 | $7.04 million | $0.68 | 37.44 |
Mastercraft Boat has higher revenue and earnings than Thule Group AB (publ).
Insider and Institutional Ownership
97.6% of Mastercraft Boat shares are held by institutional investors. 2.5% of Mastercraft Boat shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares Thule Group AB (publ) and Mastercraft Boat’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Thule Group AB (publ) | N/A | N/A | N/A |
| Mastercraft Boat | 3.72% | 10.56% | 7.47% |
Summary
Mastercraft Boat beats Thule Group AB (publ) on 9 of the 9 factors compared between the two stocks.
About Thule Group AB (publ)
Thule Group AB (publ) operates as a sports and outdoor company in Sweden and internationally. The company offers roof racks, roof boxes, and carriers for transporting cycling, water, and winter sports equipment; rooftop tents mounted on a car; awnings, bike carriers, and tents for RVs and caravans; bike trailers, child bike seats, and strollers; luggage, backpacks, and laptop and sport bags; and hiking backpacks, camera bags, and cases for consumer electronics. It sells its products under the Thule and Case Logic brands. Thule Group AB (publ) was founded in 1942 and is headquartered in Malmö, Sweden.
About Mastercraft Boat
MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates through MasterCraft, Crest, and Aviara segments. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. Crest segment provides pontoon boats for use in general recreational boating. The Aviara segment produces luxury day boats for use in general recreational boating. The company also offers ski/wake, outboard, and sterndrive boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, and Aviara brands through a network of independent dealers in North America and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was incorporated in 2000 and is headquartered in Vonore, Tennessee.
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