97,010 Shares in Salesforce Inc. $CRM Acquired by Heron Bay Capital Management

Heron Bay Capital Management acquired a new stake in shares of Salesforce Inc. (NYSE:CRM) in the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund acquired 97,010 shares of the CRM provider’s stock, valued at approximately $15,198,000. Salesforce accounts for approximately 1.4% of Heron Bay Capital Management’s investment portfolio, making the stock its 25th biggest position.

Several other hedge funds also recently bought and sold shares of the company. Temasek Holdings Private Ltd grew its stake in Salesforce by 3.7% in the fourth quarter. Temasek Holdings Private Ltd now owns 683,790 shares of the CRM provider’s stock valued at $181,143,000 after acquiring an additional 24,332 shares during the period. SFE Investment Counsel increased its holdings in shares of Salesforce by 82.7% in the fourth quarter. SFE Investment Counsel now owns 17,394 shares of the CRM provider’s stock worth $4,608,000 after acquiring an additional 7,871 shares in the last quarter. Fluent Financial LLC acquired a new stake in shares of Salesforce during the second quarter worth about $2,265,000. Secured Retirement Advisors LLC bought a new position in shares of Salesforce during the 1st quarter valued at about $1,004,000. Finally, Janus Henderson Group PLC lifted its holdings in shares of Salesforce by 2.5% during the 1st quarter. Janus Henderson Group PLC now owns 127,739 shares of the CRM provider’s stock valued at $23,846,000 after purchasing an additional 3,125 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

CRM has been the subject of a number of research reports. Canaccord Genuity Group reissued a “buy” rating and set a $225.00 target price on shares of Salesforce in a research note on Tuesday, June 16th. DA Davidson cut their price target on shares of Salesforce from $200.00 to $175.00 and set a “neutral” rating on the stock in a research note on Thursday, May 28th. Piper Sandler cut shares of Salesforce from an “overweight” rating to a “neutral” rating in a report on Thursday, May 28th. Scotiabank downgraded shares of Salesforce from a “sector outperform” rating to a “sector perform” rating in a research report on Thursday, June 18th. Finally, UBS Group raised their price objective on shares of Salesforce from $185.00 to $210.00 and gave the stock a “neutral” rating in a report on Wednesday, August 12th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-four have given a Buy rating, eighteen have issued a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat.com, Salesforce presently has a consensus rating of “Moderate Buy” and a consensus price target of $249.87.

Salesforce Price Performance

NYSE:CRM opened at $209.20 on Friday. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11. The company has a market cap of $171.33 billion, a P/E ratio of 24.21, a P/E/G ratio of 1.11 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The stock’s 50-day simple moving average is $174.33 and its 200 day simple moving average is $181.56.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating the consensus estimate of $3.13 by $0.75. The firm had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business’s quarterly revenue was up 13.3% compared to the same quarter last year. During the same period in the prior year, the firm posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, sell-side analysts forecast that Salesforce Inc. will post 10.27 EPS for the current fiscal year.

Salesforce Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were paid a $0.44 dividend. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 0.8%. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Favorable earnings setup: Oppenheimer and other analysts see potential upside from Salesforce’s upcoming results, while market expectations point to a possible post-earnings move toward the stock’s highest level since January. Salesforce Faces Favorable Second-Quarter Setup With Upside Potential How Much Salesforce Stock Is Expected to Move After Earnings
• Positive Sentiment: Analyst support: Guggenheim reaffirmed a Buy rating with a $228 price target, while Cantor Fitzgerald maintained an Overweight rating and set a $250 target. The calls reflect confidence that Salesforce can capture demand for next-generation AI-powered, “agentic” enterprise workflows. Cantor Fitzgerald Salesforce Analyst Comment
• Positive Sentiment: Growth and capital returns: Zacks characterizes Salesforce as a strong growth stock, while a report highlights a record $27 billion quarterly share repurchase program. Buybacks could support earnings per share and signal that management views the shares as undervalued. Why Salesforce Is a Strong Growth Stock Salesforce Record Stock Buybacks
• Neutral Sentiment: Results are the next catalyst: Analysts are focused on revenue, EPS, and operating metrics for the quarter ended July 2026. Salesforce previously reported $11.13 billion of quarterly revenue, up 13.3% year over year, and EPS of $3.88, above consensus. Salesforce Q2 Earnings Estimates
• Neutral Sentiment: AI platform positioning: Coverage comparing Salesforce with ServiceNow suggests investors are rotating toward enterprise application software as AI investment broadens beyond hardware. Salesforce’s Headless 360 strategy and the Agiloft integration on AgentExchange offer additional evidence of ecosystem expansion. Salesforce Versus ServiceNow
• Negative Sentiment: Risks remain: The buybacks were funded partly with $25 billion of new debt, increasing leverage and interest obligations. Separate commentary questions whether Salesforce could become a value trap if growth slows or AI monetization disappoints. Salesforce Value Trap Analysis

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.