Puff Wealth Management LLC Invests $2.66 Million in Amazon.com, Inc. $AMZN

Puff Wealth Management LLC acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the second quarter, HoldingsChannel.com reports. The institutional investor acquired 11,144 shares of the e-commerce giant’s stock, valued at approximately $2,656,000. Amazon.com makes up approximately 2.7% of Puff Wealth Management LLC’s holdings, making the stock its 11th largest holding.

Other hedge funds and other institutional investors have also bought and sold shares of the company. Trust Asset Management LLC raised its holdings in shares of Amazon.com by 3.3% in the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after purchasing an additional 3,414 shares during the last quarter. MilWealth Group LLC boosted its holdings in Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after purchasing an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new position in Amazon.com during the fourth quarter worth $45,000. Elkhorn Partners Limited Partnership grew its position in Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares in the last quarter. Finally, Fairway Wealth LLC increased its stake in Amazon.com by 95.6% in the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after buying an additional 108 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insider Buying and Selling

In other Amazon.com news, CEO Douglas J. Herrington sold 3,741 shares of the company’s stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $262.76, for a total value of $982,985.16. Following the sale, the chief executive officer owned 467,138 shares in the company, valued at $122,745,180.88. This represents a 0.79% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of the firm’s stock in a transaction that occurred on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total value of $2,489,273.10. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $11,060,750.70. The trade was a 18.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 16,011 shares of company stock worth $4,256,608. Company insiders own 8.90% of the company’s stock.

Wall Street Analyst Weigh In

Several equities research analysts have commented on AMZN shares. TD Cowen reissued a “buy” rating and set a $350.00 price target (up from $340.00) on shares of Amazon.com in a research report on Friday, July 31st. Deutsche Bank Aktiengesellschaft restated a “buy” rating and issued a $325.00 price objective (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Scotiabank reaffirmed an “outperform” rating and issued a $325.00 target price (up from $275.00) on shares of Amazon.com in a research report on Thursday, April 30th. Telsey Advisory Group set a $335.00 target price on Amazon.com and gave the stock an “outperform” rating in a report on Friday, July 31st. Finally, Cantor Fitzgerald reissued an “overweight” rating and set a $320.00 price target (down from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have issued a Hold rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $322.56.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Prime Air expansion: Amazon plans to expand drone delivery to nearly 500 U.S. cities and towns by the end of 2026, roughly six times its current footprint. Deliveries could arrive in as little as 30 minutes for packages weighing up to five pounds. The move reinforces Amazon’s delivery advantage and supports efforts to compete with Walmart, FedEx and other logistics providers. Amazon to expand drone service to nearly 500 cities
• Positive Sentiment: AWS and AI momentum: AWS revenue reportedly grew 37% year over year to $42.2 billion in the latest quarter, its fastest growth in 18 quarters. Amazon also said its AWS AI business surpassed a $25 billion annualized revenue run rate, strengthening the case that AI workloads are accelerating cloud growth and could improve long-term earnings. Amazon’s AI business passed a $25 billion run rate
• Positive Sentiment: Infrastructure investment: Amazon increased its planned investment in a northwest Louisiana data-center campus from $12 billion to approximately $18 billion, signaling sustained demand for AWS capacity and allowing the company to secure power and water infrastructure in advance of regional grid constraints. Amazon Plugs $18B Into the Southern Power Grid
• Positive Sentiment: Analyst support: Wall Street’s average price target implies substantial potential upside, with analysts citing improving earnings estimates and AWS reacceleration. Wall Street analysts think Amazon could surge
• Neutral Sentiment: Alexa+ availability: Amazon made its AI-powered Alexa+ available at no additional cost to Fire TV users without requiring Prime membership. The broader user base could support future engagement and monetization, although the immediate financial impact is unclear. Amazon makes Alexa+ free on Fire TV
• Negative Sentiment: Capital-spending risks: The rapid data-center and AI buildout may pressure free cash flow, depreciation and returns. AWS also faces rising competition from other cloud providers and specialized AI infrastructure companies.
• Negative Sentiment: Insider transaction: CEO Douglas Herrington sold 3,741 shares worth approximately $983,000 under a pre-arranged Rule 10b5-1 plan. The sale reduced his holdings by only 0.79%, making it a limited bearish signal. SEC insider transaction filing

Amazon.com Stock Performance

Shares of AMZN opened at $265.84 on Thursday. The company has a market cap of $2.87 trillion, a PE ratio of 21.39, a price-to-earnings-growth ratio of 1.73 and a beta of 1.45. The firm has a 50-day moving average of $249.09 and a 200-day moving average of $239.06. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company had revenue of $200.61 billion for the quarter, compared to analysts’ expectations of $197.03 billion. During the same period in the prior year, the firm earned $1.68 EPS. Amazon.com’s quarterly revenue was up 19.6% compared to the same quarter last year. As a group, equities analysts forecast that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.