Weekly Investment Analysts’ Ratings Updates for Honest (HNST)

A number of research firms have changed their ratings and price targets for Honest (NASDAQ: HNST):

• 8/12/2026 – Honest had its price target raised by Morgan Stanley from $3.40 to $5.70. They now have an “equal weight” rating on the stock.
• 8/11/2026 – Honest was upgraded by Weiss Ratings from “sell (d-)” to “sell (d)”.
• 8/8/2026 – Honest was upgraded by Wall Street Zen from “hold” to “buy”.
• 8/6/2026 – Honest had its price target raised by Telsey Advisory Group from $4.00 to $5.00. They now have a “market perform” rating on the stock.
• 8/6/2026 – Honest was given a new $5.50 price target by Northland Securities.
• 8/6/2026 – Honest had its “buy” rating reaffirmed by Alliance Global Partners.
• 8/6/2026 – Honest was upgraded by Freedom Capital from “hold” to “strong-buy”.
• 8/6/2026 – Honest had its price target raised by B. Riley Financial, Inc. from $4.00 to $5.00. They now have a “buy” rating on the stock.

Insider Transactions at Honest

In other Honest news, SVP Jonathan Mayle sold 79,000 shares of the business’s stock in a transaction dated Monday, August 10th. The shares were sold at an average price of $5.22, for a total value of $412,380.00. Following the sale, the senior vice president directly owned 370,155 shares in the company, valued at approximately $1,932,209.10. The trade was a 17.59% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Andrea Turner sold 34,396 shares of the business’s stock in a transaction dated Monday, August 10th. The stock was sold at an average price of $5.30, for a total transaction of $182,298.80. Following the completion of the sale, the director owned 282,304 shares in the company, valued at approximately $1,496,211.20. This trade represents a 10.86% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders have sold 147,839 shares of company stock worth $765,630. 9.40% of the stock is owned by corporate insiders.

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.