QuinStreet (NASDAQ:QNST) & ZoomInfo Technologies (NASDAQ:ZI) Head to Head Contrast

QuinStreet (NASDAQ:QNST) and ZoomInfo Technologies (NASDAQ:ZI) are both small-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

Institutional & Insider Ownership

97.8% of QuinStreet shares are owned by institutional investors. Comparatively, 95.5% of ZoomInfo Technologies shares are owned by institutional investors. 5.0% of QuinStreet shares are owned by company insiders. Comparatively, 9.0% of ZoomInfo Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares QuinStreet and ZoomInfo Technologies”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
QuinStreet	$1.29 billion	0.90	$81.24 million	$1.41	14.30
ZoomInfo Technologies	$1.21 billion	1.14	$107.30 million	$0.12	33.75

ZoomInfo Technologies has lower revenue, but higher earnings than QuinStreet. QuinStreet is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares QuinStreet and ZoomInfo Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
QuinStreet	6.28%	12.73%	6.33%
ZoomInfo Technologies	0.74%	12.05%	3.46%

Volatility and Risk

QuinStreet has a beta of 0.66, suggesting that its stock price is 34% less volatile than the S&P 500. Comparatively, ZoomInfo Technologies has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and target prices for QuinStreet and ZoomInfo Technologies, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
QuinStreet	0	2	4	0	2.67
ZoomInfo Technologies	2	2	1	0	1.80

QuinStreet presently has a consensus target price of $22.00, suggesting a potential upside of 9.07%. ZoomInfo Technologies has a consensus target price of $5.50, suggesting a potential upside of 35.80%. Given ZoomInfo Technologies’ higher possible upside, analysts plainly believe ZoomInfo Technologies is more favorable than QuinStreet.

Summary

QuinStreet beats ZoomInfo Technologies on 8 of the 14 factors compared between the two stocks.

About QuinStreet

QuinStreet, Inc., an online performance marketing company, provides customer acquisition services for its clients in the United States and internationally. The company offers online marketing services, such as qualified clicks, leads, calls, applications, and customers through its websites or third-party publishers. It serves financial and home services industries. The company was incorporated in 1999 and is headquartered in Foster City, California.

About ZoomInfo Technologies

ZoomInfo Technologies Inc., together with its subsidiaries, provides go-to-market intelligence and engagement platform for sales and marketing teams in the United States and internationally. The company's cloud-based platform provides information on organizations and professionals to help users identify target customers and decision makers, obtain continually updated predictive lead and company scoring, monitor buying signals and other attributes of target companies, craft messages, engage through automated sales tools, and track progress through the deal cycle. It serves enterprises, mid-market companies, and down to small businesses that operate in various industry, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, and real estate. The company was founded in 2007 and is headquartered in Vancouver, Washington.