Head to Head Analysis: Vision Marine Technologies (NASDAQ:VMAR) & JAKKS Pacific (NASDAQ:JAKK)

Vision Marine Technologies (NASDAQ:VMAR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, institutional ownership and risk.

Profitability

This table compares Vision Marine Technologies and JAKKS Pacific’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vision Marine Technologies	-39.82%	-350.19%	-42.33%
JAKKS Pacific	2.77%	4.33%	2.42%

Volatility and Risk

Vision Marine Technologies has a beta of 0.18, indicating that its stock price is 82% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and price targets for Vision Marine Technologies and JAKKS Pacific, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vision Marine Technologies	1	0	0	0	1.00
JAKKS Pacific	0	2	0	0	2.00

Institutional & Insider Ownership

53.8% of Vision Marine Technologies shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 40.4% of Vision Marine Technologies shares are held by company insiders. Comparatively, 4.2% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Vision Marine Technologies and JAKKS Pacific”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vision Marine Technologies	$13.83 million	0.00	-$21.65 million	($396.30)	-0.00
JAKKS Pacific	$570.67 million	0.51	$9.87 million	$1.39	18.32

JAKKS Pacific has higher revenue and earnings than Vision Marine Technologies. Vision Marine Technologies is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Summary

JAKKS Pacific beats Vision Marine Technologies on 10 of the 12 factors compared between the two stocks.

About Vision Marine Technologies

Vision Marine Technologies Inc. designs, develops, manufactures, sells, and rents electric boats in Canada, the United States, and internationally. It offers e-motion electric powertrain technology; e-motion electric outboard powertrain system; electric boats; maintenance, repair, and customer support services; as well as manufactures customized boats. The company also provides its products through website and distributors. It serves original equipment manufacturers, retail customer, boat clubs, and boat rental operations. The company was formerly known as Riopel Marine Inc. and changed its name to Vision Marine Technologies Inc. in April 2020. Vision Marine Technologies Inc. was founded in 1995 and is headquartered in Boisbriand, Canada.

About JAKKS Pacific

JAKKS Pacific, Inc. designs, produces, markets, sells, and distributes toys and related products, electronic products, and other consumer products worldwide. It operates through two segments, Toys/Consumer Products and Costumes. The company offers action figures and accessories, such as licensed characters; toy vehicles and accessories; dolls and accessories, including small, large, fashion, and baby dolls based on licenses, as well as infant and pre-school products; private label products; and foot-to-floor ride-on products. The company also provides role play, dress-up, pretend play, and novelty products for boys and girls based on brands and entertainment properties, as well as on its own proprietary brands; and indoor and outdoor kids' furniture, activity trays and tables, room décor, and seasonal and outdoor products. In addition, it offers Halloween and everyday costumes for various ages based on licensed and proprietary non-licensed brands, and related Halloween accessories; outdoor activity toys; junior sports toys, including hyper-charged balls, sport sets, and toy hoops; and board games. The company sells its products through in-house sales staff and independent sales representatives to toy and mass-market retail chain stores, department stores, office supply stores, drug and grocery store chains, club stores, value-oriented dollar stores, toy specialty stores, and wholesalers. JAKKS Pacific, Inc. was incorporated in 1995 and is headquartered in Santa Monica, California.