Gray Media (NYSE:GTN.A – Get Free Report) and ZW Data Action Technologies (NASDAQ:CNET – Get Free Report) are both small-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, profitability, dividends, analyst recommendations, risk, earnings and institutional ownership.
Profitability
This table compares Gray Media and ZW Data Action Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gray Media | -0.83% | -1.12% | -0.23% |
| ZW Data Action Technologies | -23.98% | -20.36% | -8.62% |
Volatility & Risk
Gray Media has a beta of 0.51, indicating that its share price is 49% less volatile than the S&P 500. Comparatively, ZW Data Action Technologies has a beta of 0.84, indicating that its share price is 16% less volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gray Media | 0 | 0 | 0 | 0 | 0.00 |
| ZW Data Action Technologies | 1 | 0 | 0 | 0 | 1.00 |
Earnings & Valuation
This table compares Gray Media and ZW Data Action Technologies”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gray Media | $3.10 billion | 0.20 | -$85.00 million | ($0.61) | -9.74 |
| ZW Data Action Technologies | $4.61 million | 1.05 | -$1.77 million | ($0.25) | -5.26 |
ZW Data Action Technologies has lower revenue, but higher earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than ZW Data Action Technologies, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
0.3% of Gray Media shares are owned by institutional investors. Comparatively, 0.0% of ZW Data Action Technologies shares are owned by institutional investors. 13.3% of Gray Media shares are owned by company insiders. Comparatively, 17.4% of ZW Data Action Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Summary
ZW Data Action Technologies beats Gray Media on 7 of the 12 factors compared between the two stocks.
About Gray Media
Gray Television, Inc., a television broadcast company, owns and operates television stations and digital assets in the United States. As of February 28, 2019, it owned and operated television stations in 91 television markets broadcasting approximately 400 program streams, including approximately 150 channels affiliated with the CBS Network, the NBC Network, the ABC Network, and the FOX Network. The company also broadcasts secondary digital channels affiliated to ABC, CBS, and FOX, as well as channels affiliated with various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, This TV Network, Antenna TV, Telemundo, Cozi, Heroes and Icons, and MOVIES! Network; and local news/weather channels in various markets. In addition, it is also involved in the video program production, marketing, and digital businesses including Raycom Sports, Tupelo-Raycom, and RTM Studios; and production of PowerNation programs and content. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1897 and is headquartered in Atlanta, Georgia.
About ZW Data Action Technologies
ZW Data Action Technologies Inc., through its subsidiaries, offers omni-channel advertising, precision marketing, and data analysis management systems in the People’s Republic of China. The company offers Internet advertising, precision marketing, and related data services to small and medium enterprises through its Internet portals, including 28.com and liansuo.com that provide advertisers with tools to build sales channels in the form of franchisees, sales agents, distributors, and/or resellers. It also develops and operates blockchain technology-based products and services, as well as blockchain-based SaaS services that provides one-stop blockchain-powered enterprise management solutions in forms of NFT generations, data record, share, and storage module subscriptions, etc. In addition, the company offers other e-commerce O2O advertising, and marketing and related value-added technical services. Additionally, it offers online-content production, distribution, promotion, and live streamer training and management services. The company was formerly known as ChinaNet Online Holdings, Inc. and changed its name to ZW Data Action Technologies Inc. in October 2020. Data Action Technologies Inc. was founded in 2003 and is based in Beijing, the People’s Republic of China.
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