Hovnanian Enterprises (NYSE:HOV – Get Free Report) and SharkNinja (NYSE:SN – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, analyst recommendations, risk and dividends.
Profitability
This table compares Hovnanian Enterprises and SharkNinja’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hovnanian Enterprises | 1.25% | 11.23% | 2.89% |
| SharkNinja | 10.06% | 27.79% | 14.19% |
Volatility and Risk
Hovnanian Enterprises has a beta of 1.83, meaning that its share price is 83% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.21, meaning that its share price is 21% more volatile than the S&P 500.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hovnanian Enterprises | $2.92 billion | 0.27 | $63.87 million | $3.64 | 36.87 |
| SharkNinja | $6.40 billion | 4.06 | $701.37 million | $4.90 | 37.60 |
SharkNinja has higher revenue and earnings than Hovnanian Enterprises. Hovnanian Enterprises is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
65.4% of Hovnanian Enterprises shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 22.7% of Hovnanian Enterprises shares are held by insiders. Comparatively, 40.8% of SharkNinja shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Hovnanian Enterprises and SharkNinja, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hovnanian Enterprises | 1 | 3 | 0 | 0 | 1.75 |
| SharkNinja | 0 | 1 | 12 | 0 | 2.92 |
Hovnanian Enterprises presently has a consensus target price of $97.00, indicating a potential downside of 27.72%. SharkNinja has a consensus target price of $188.59, indicating a potential upside of 2.35%. Given SharkNinja’s stronger consensus rating and higher probable upside, analysts plainly believe SharkNinja is more favorable than Hovnanian Enterprises.
Summary
SharkNinja beats Hovnanian Enterprises on 12 of the 14 factors compared between the two stocks.
About Hovnanian Enterprises
Hovnanian Enterprises, Inc., through its subsidiaries, designs, constructs, markets, and sells residential homes in the United States. It offers single-family detached homes, attached townhomes and condominiums, urban infill, and active lifestyle homes with amenities, such as clubhouses, swimming pools, tennis courts, tot lots, and open areas. The company markets and builds homes for first-time buyers, first-time and second-time move-up buyers, luxury buyers, active lifestyle buyers, and empty nesters. It also provides mortgage loans, title insurance, and homeowner’s insurance services. The company was founded in 1959 and is headquartered in Matawan, New Jersey.
About SharkNinja
SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers worldwide. It offers cleaning appliances, including corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters and bakeware; food preparation appliances comprising blenders, food processors, ice cream makers, and juicers; and beauty appliances, such as hair dryers and stylers, as well as home environment products comprising air purifiers and humidifiers. The company sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under the Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.
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