Wall Street Zen Downgrades Baozun (NASDAQ:BZUN) to Buy

Baozun (NASDAQ:BZUN) was downgraded by stock analysts at Wall Street Zen from a “strong-buy” rating to a “buy” rating in a research note issued to investors on Saturday.

Separately, Weiss Ratings reissued a “sell (d-)” rating on shares of Baozun in a research note on Friday, July 17th. One research analyst has rated the stock with a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Reduce”.

Baozun Stock Performance

Shares of NASDAQ BZUN opened at $2.96 on Friday. Baozun has a fifty-two week low of $2.07 and a fifty-two week high of $4.88. The company has a market cap of $172.01 million, a price-to-earnings ratio of -6.58 and a beta of 0.51. The business’s 50 day moving average price is $2.76 and its 200-day moving average price is $2.65.

Baozun (NASDAQ:BZUN) last posted its quarterly earnings data on Friday, May 15th. The technology company reported $0.00 earnings per share (EPS) for the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.The company had revenue of $345.35 million during the quarter.

Insider Buying and Selling at Baozun

In other news, insider Junhua Wu bought 29,000 shares of the firm’s stock in a transaction on Wednesday, June 24th. The stock was acquired at an average cost of $2.85 per share, with a total value of $82,650.00. Following the transaction, the insider directly owned 253,770 shares in the company, valued at approximately $723,244.50. This trade represents a 12.90% increase in their position. The acquisition was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Wenbin Qiu bought 10,000 shares of the stock in a transaction on Friday, June 12th. The stock was purchased at an average price of $2.72 per share, with a total value of $27,200.00. Following the completion of the acquisition, the chief executive officer directly owned 1,573,872 shares in the company, valued at approximately $4,280,931.84. This trade represents a 0.64% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders have acquired a total of 225,000 shares of company stock worth $609,830 over the last 90 days. 59.20% of the stock is currently owned by company insiders.

Institutional Trading of Baozun

Several institutional investors and hedge funds have recently made changes to their positions in the company. Northwestern Mutual Wealth Management Co. lifted its position in shares of Baozun by 75,465,800.0% in the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company’s stock worth $2,007,000 after purchasing an additional 754,658 shares during the period. Millennium Management LLC increased its holdings in Baozun by 579.9% during the fourth quarter. Millennium Management LLC now owns 144,052 shares of the technology company’s stock valued at $383,000 after buying an additional 122,865 shares during the period. Schroder Investment Management Group increased its holdings in Baozun by 4.9% during the fourth quarter. Schroder Investment Management Group now owns 2,414,558 shares of the technology company’s stock valued at $6,423,000 after buying an additional 113,058 shares during the period. Bank of America Corp DE increased its holdings in Baozun by 346.5% during the third quarter. Bank of America Corp DE now owns 125,165 shares of the technology company’s stock valued at $507,000 after buying an additional 97,134 shares during the period. Finally, XTX Topco Ltd bought a new position in Baozun in the fourth quarter worth approximately $219,000. 47.29% of the stock is currently owned by institutional investors.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.