Matthew Friend Sells 2,463 Shares of NIKE (NYSE:NKE) Stock

NIKE, Inc. (NYSE:NKE) CFO Matthew Friend sold 2,463 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $41.60, for a total value of $102,460.80. Following the sale, the chief financial officer owned 82,165 shares of the company’s stock, valued at approximately $3,418,064. This trade represents a 2.91% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

NIKE Stock Performance

NYSE NKE opened at $41.66 on Friday. The company has a market cap of $61.81 billion, a PE ratio of 19.94, a price-to-earnings-growth ratio of 1.85 and a beta of 1.11. The stock’s 50 day simple moving average is $43.18 and its 200-day simple moving average is $49.55. NIKE, Inc. has a 1-year low of $40.00 and a 1-year high of $80.17. The company has a debt-to-equity ratio of 0.40, a current ratio of 1.96 and a quick ratio of 1.36.

NIKE (NYSE:NKE) last issued its quarterly earnings results on Tuesday, June 30th. The footwear maker reported $0.20 EPS for the quarter, topping the consensus estimate of $0.11 by $0.09. NIKE had a return on equity of 16.54% and a net margin of 6.70%.The firm had revenue of $10.97 billion during the quarter, compared to analysts’ expectations of $10.85 billion. During the same period in the previous year, the business earned $0.14 earnings per share. The firm’s revenue for the quarter was down 1.1% on a year-over-year basis. As a group, equities research analysts anticipate that NIKE, Inc. will post 1.74 EPS for the current fiscal year.

NIKE Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, October 1st. Shareholders of record on Tuesday, September 1st will be paid a dividend of $0.41 per share. This represents a $1.64 annualized dividend and a yield of 3.9%. The ex-dividend date of this dividend is Tuesday, September 1st. NIKE’s payout ratio is 78.47%.

More NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE declared a quarterly dividend of $0.41 per share, payable October 1 to shareholders of record September 1. The annualized payout of $1.64 represents an approximately 3.9% yield and provides continued income support for investors. NIKE Declares $0.41 Quarterly Dividend
• Positive Sentiment: NIKE is emphasizing performance products, innovation, athlete engagement and sport-focused execution as part of its effort to restore longer-term growth. The strategy could help offset near-term demand weakness if product momentum improves. NIKE Bets on Performance Products
• Neutral Sentiment: Brokerages collectively maintain a “Hold” recommendation, suggesting analysts see limited near-term catalysts but that the stock’s depressed valuation may already reflect some of the company’s difficulties. Consensus Hold Recommendation
• Negative Sentiment: JPMorgan lowered its stance to “Sell” and reiterated an underweight view, citing a longer-than-expected turnaround. The downgrade adds pressure to the stock and signals concerns about weak demand and delayed earnings recovery. JPMorgan Cuts Nike to Sell
• Negative Sentiment: Investors continue to focus on NIKE’s China reset and planned U.S. store closures, which could weigh on near-term revenue, earnings and operating margins. Analysts have also questioned whether the shares remain expensive relative to fair value despite substantial declines during 2026. NIKE China Reset and Store Closures
• Negative Sentiment: NIKE’s CFO, COO and an executive vice president each sold shares at $41.60. Because all three transactions were executed under pre-arranged Rule 10b5-1 plans and represented relatively small reductions in ownership, the sales are a modest negative signal rather than evidence of discretionary insider selling. NIKE Insider Sale Filing

Institutional Trading of NIKE

Several hedge funds have recently modified their holdings of NKE. Vanguard Group Inc. grew its position in shares of NIKE by 1.5% during the fourth quarter. Vanguard Group Inc. now owns 116,993,541 shares of the footwear maker’s stock worth $7,453,658,000 after buying an additional 1,702,342 shares in the last quarter. State Street Corp raised its holdings in NIKE by 2.2% in the fourth quarter. State Street Corp now owns 59,315,606 shares of the footwear maker’s stock valued at $3,802,807,000 after acquiring an additional 1,275,494 shares in the last quarter. Capital World Investors lifted its stake in NIKE by 16.2% in the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock worth $3,126,246,000 after acquiring an additional 6,830,938 shares during the last quarter. J. Stern & Co. LLP grew its holdings in NIKE by 49,010.4% during the 4th quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock worth $3,061,555,000 after acquiring an additional 47,956,692 shares in the last quarter. Finally, Geode Capital Management LLC grew its holdings in NIKE by 0.9% during the 4th quarter. Geode Capital Management LLC now owns 26,442,879 shares of the footwear maker’s stock worth $1,677,251,000 after acquiring an additional 233,925 shares in the last quarter. 64.25% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

A number of brokerages have recently commented on NKE. BNP Paribas Exane reiterated an “underperform” rating on shares of NIKE in a research report on Wednesday, July 22nd. DZ Bank reaffirmed a “buy” rating on shares of NIKE in a research note on Tuesday, June 30th. Piper Sandler cut their price objective on shares of NIKE from $50.00 to $45.00 and set a “neutral” rating for the company in a report on Wednesday, July 1st. The Goldman Sachs Group decreased their target price on shares of NIKE from $46.00 to $42.00 and set a “neutral” rating on the stock in a research note on Wednesday, July 1st. Finally, Needham & Company LLC restated a “hold” rating on shares of NIKE in a report on Thursday, June 4th. One research analyst has rated the stock with a Strong Buy rating, thirteen have assigned a Buy rating, eighteen have issued a Hold rating and five have assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of “Hold” and an average target price of $53.53.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).