Celsius (NASDAQ:CELH) Price Target Lowered to $52.00 at JPMorgan Chase & Co.

Celsius (NASDAQ:CELH) had its target price decreased by equities researchers at JPMorgan Chase & Co. from $56.00 to $52.00 in a research note issued to investors on Friday,Benzinga reports. The firm currently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s price target indicates a potential upside of 95.75% from the stock’s current price.

Other equities research analysts have also issued research reports about the company. Morgan Stanley set a $42.00 target price on Celsius in a research note on Friday. Stifel Nicolaus set a $37.00 price target on Celsius in a report on Friday. Weiss Ratings lowered Celsius from a “hold (c)” rating to a “hold (c-)” rating in a research note on Thursday, June 11th. Maxim Group cut Celsius from a “buy” rating to a “hold” rating in a research report on Friday. Finally, Piper Sandler cut their target price on shares of Celsius from $49.00 to $36.00 and set an “overweight” rating for the company in a research note on Friday. Nineteen analysts have rated the stock with a Buy rating and six have given a Hold rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $53.10.

Celsius Price Performance

Shares of NASDAQ:CELH traded up $2.79 during midday trading on Friday, hitting $26.56. 24,509,539 shares of the stock were exchanged, compared to its average volume of 7,820,997. Celsius has a twelve month low of $23.56 and a twelve month high of $66.74. The company has a current ratio of 1.77, a quick ratio of 1.43 and a debt-to-equity ratio of 0.53. The company has a 50 day moving average price of $29.54 and a 200-day moving average price of $36.67. The stock has a market cap of $6.79 billion, a P/E ratio of 61.60, a PEG ratio of 1.29 and a beta of 0.95.

Celsius (NASDAQ:CELH) last announced its quarterly earnings results on Thursday, August 6th. The company reported $0.36 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.42 by ($0.06). Celsius had a net margin of 5.85% and a return on equity of 37.95%. The business had revenue of $817.93 million during the quarter, compared to analysts’ expectations of $870.09 million. During the same period last year, the company earned $0.47 EPS. The firm’s revenue for the quarter was up 10.6% on a year-over-year basis. On average, research analysts forecast that Celsius will post 1.58 earnings per share for the current year.

Insider Activity at Celsius

In other news, Director Hal Kravitz purchased 8,400 shares of the stock in a transaction on Friday, May 22nd. The stock was purchased at an average price of $29.73 per share, with a total value of $249,732.00. Following the completion of the transaction, the director owned 227,158 shares in the company, valued at approximately $6,753,407.34. The trade was a 3.84% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, CEO John Fieldly purchased 8,475 shares of the company’s stock in a transaction on Friday, May 22nd. The shares were purchased at an average price of $29.36 per share, with a total value of $248,826.00. Following the completion of the purchase, the chief executive officer directly owned 937,540 shares of the company’s stock, valued at $27,526,174.40. The trade was a 0.91% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Corporate insiders own 2.33% of the company’s stock.

Institutional Trading of Celsius

Institutional investors have recently modified their holdings of the company. Vanguard Group Inc. lifted its position in Celsius by 4.6% during the fourth quarter. Vanguard Group Inc. now owns 18,074,995 shares of the company’s stock valued at $826,750,000 after buying an additional 802,743 shares in the last quarter. Geode Capital Management LLC raised its stake in shares of Celsius by 8.4% in the 4th quarter. Geode Capital Management LLC now owns 3,565,409 shares of the company’s stock valued at $163,112,000 after acquiring an additional 277,424 shares during the period. Norges Bank acquired a new position in shares of Celsius during the 4th quarter valued at $140,803,000. Massachusetts Financial Services Co. MA purchased a new stake in Celsius during the 4th quarter worth $115,321,000. Finally, Ameriprise Financial Inc. increased its holdings in Celsius by 20.9% in the 2nd quarter. Ameriprise Financial Inc. now owns 2,470,088 shares of the company’s stock valued at $114,587,000 after purchasing an additional 426,623 shares in the last quarter. Hedge funds and other institutional investors own 60.95% of the company’s stock.

Key Celsius News

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Rockstar Energy founder Russ Savage disclosed that he controls approximately 12 million CELH shares, or about 4.7% of the company, and said he wants to become CEO. His involvement could accelerate operational changes and improve investor confidence, although his criticism of current management also highlights pressure for a leadership overhaul. Rockstar Energy founder builds Celsius stake, wants to take over as CEO
• Positive Sentiment: Piper Sandler maintained an “overweight” rating while lowering its price target to $36 from $49, and Needham retained a “buy” rating with a $35 target, indicating analysts still see meaningful upside if Celsius executes its recovery plan.
• Positive Sentiment: Second-quarter revenue rose about 11% year over year to $817.9 million, supported by demand for Alani Nu and contributions from Rockstar Energy. Management expects a core-brand reset, retail gains and new products to support a return to growth exiting 2026 and into 2027. Celsius Holdings Q2 Earnings Miss Estimates, Revenues Increase 11% Y/Y
• Neutral Sentiment: Unusually heavy call-option activity, with purchases roughly 76% above typical volume, points to heightened speculative or bullish positioning but does not guarantee further gains.
• Negative Sentiment: Celsius reported adjusted earnings of $0.36 per share versus the $0.42 consensus estimate, while revenue also fell short of the approximately $870.1 million forecast. EPS declined from $0.47 a year earlier, reflecting margin pressure and higher promotional spending.
• Negative Sentiment: Sales of the namesake CELSIUS brand weakened, and management warned that core-brand pressure may continue through the third quarter. Maxim Group downgraded the stock to “hold,” while both Piper Sandler and Needham substantially reduced their price targets after the earnings miss.

About Celsius

Celsius Holdings, Inc is an American beverage company known for its line of fitness and energy drinks formulated to support active lifestyles. The company’s flagship product, the Celsius® brand, features beverages enhanced with ingredients such as green tea extract, guarana seed extract and essential vitamins, positioned as a functional alternative to traditional energy drinks. These products are designed to deliver a blend of ingredients that support metabolism and sustained energy without high sugar content or artificial preservatives.

In addition to its core carbonated drink portfolio, Celsius has expanded its offerings to include powder mixes and non-carbonated ready-to-drink variants, catering to consumer preferences around taste, convenience and nutritional needs.