Arora Ashish Sells 60,000 Shares of Cricut (NASDAQ:CRCT) Stock

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of the firm’s stock in a transaction dated Monday, August 3rd. The shares were sold at an average price of $4.77, for a total value of $286,200.00. Following the sale, the chief executive officer directly owned 4,327,105 shares in the company, valued at approximately $20,640,290.85. This represents a 1.37% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Arora Ashish also recently made the following trade(s):

• On Wednesday, August 5th, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $5.98, for a total value of $358,800.00.
• On Monday, June 1st, Arora Ashish sold 16,366 shares of Cricut stock. The stock was sold at an average price of $4.30, for a total value of $70,373.80.
• On Wednesday, May 20th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $3.95, for a total value of $237,000.00.

Cricut Stock Performance

Shares of CRCT opened at $6.07 on Friday. The business’s 50 day moving average is $4.52 and its 200 day moving average is $4.36. Cricut, Inc. has a 12-month low of $3.73 and a 12-month high of $6.93. The company has a market capitalization of $1.27 billion, a PE ratio of 14.12 and a beta of 0.19.

Cricut (NASDAQ:CRCT) last posted its quarterly earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share for the quarter, topping the consensus estimate of $0.06 by $0.13. Cricut had a return on equity of 24.83% and a net margin of 12.71%.The business had revenue of $156.28 million during the quarter, compared to the consensus estimate of $159.95 million. Equities research analysts predict that Cricut, Inc. will post 0.14 earnings per share for the current year.

Institutional Trading of Cricut

Several hedge funds have recently modified their holdings of CRCT. Jane Street Group LLC boosted its position in shares of Cricut by 43.7% during the 1st quarter. Jane Street Group LLC now owns 20,176 shares of the company’s stock valued at $104,000 after acquiring an additional 6,140 shares during the last quarter. Legal & General Group Plc increased its position in Cricut by 15.8% in the second quarter. Legal & General Group Plc now owns 59,246 shares of the company’s stock worth $401,000 after purchasing an additional 8,095 shares during the last quarter. Franklin Resources Inc. purchased a new stake in Cricut during the second quarter valued at $232,000. Russell Investments Group Ltd. raised its stake in Cricut by 288.7% during the second quarter. Russell Investments Group Ltd. now owns 21,017 shares of the company’s stock valued at $142,000 after purchasing an additional 15,610 shares in the last quarter. Finally, Arrowstreet Capital Limited Partnership lifted its position in Cricut by 20.9% during the second quarter. Arrowstreet Capital Limited Partnership now owns 911,221 shares of the company’s stock valued at $6,169,000 after purchasing an additional 157,448 shares during the last quarter. 19.60% of the stock is owned by hedge funds and other institutional investors.

More Cricut News

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Q2 earnings exceeded expectations: Cricut reported adjusted earnings of $0.19 per share, well above the roughly $0.04–$0.06 analyst consensus and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability strengthened: Net income increased 59% year over year to $39.1 million, supporting the view that cost controls are offsetting some sales pressure. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Recurring subscriber base grew: Paid subscribers surpassed 3.1 million, up 3% from the prior year, providing support for Cricut’s subscription revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Dividend supports the value case: Cricut paid its recurring semiannual dividend of $0.10 per share in July, which may appeal to income-oriented investors. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Several institutional investors increased their holdings during the first and second quarters, including Arrowstreet Capital, Russell Investments and Jane Street, although institutional ownership remains about 19.6%.
• Negative Sentiment: Revenue missed estimates: Q2 revenue declined 9% year over year to approximately $156.3 million, below the $159.95 million consensus, signaling continued demand pressure despite the earnings beat. Cricut Q2 2026 Results Presentation
• Negative Sentiment: CEO selling adds a sentiment overhang: CEO Ashish Arora sold 60,000 shares at $4.77 and another 60,000 at $5.98. Both transactions were conducted under a pre-arranged Rule 10b5-1 plan, and he still owns more than 4.2 million shares, reducing—but not eliminating—the concern. Cricut Insider Selling
• Negative Sentiment: Analyst outlook remains bearish: Morgan Stanley maintained an underweight rating with a $3.70 target, while the consensus remains “Strong Sell” with an average target of $3.82. Cricut Analyst Ratings

Analyst Upgrades and Downgrades

A number of brokerages recently weighed in on CRCT. The Goldman Sachs Group restated a “sell” rating and set a $3.75 target price on shares of Cricut in a research report on Wednesday, May 6th. Weiss Ratings upgraded shares of Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a report on Tuesday, July 21st. Finally, Morgan Stanley reiterated an “underweight” rating and issued a $3.70 price target on shares of Cricut in a research note on Wednesday. One analyst has rated the stock with a Hold rating and four have issued a Sell rating to the company’s stock. According to data from MarketBeat, Cricut currently has a consensus rating of “Strong Sell” and an average price target of $3.82.

Cricut Company Profile

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.