e.l.f. Beauty (ELF) – Investment Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for e.l.f. Beauty (NYSE: ELF):

• 8/5/2026 – e.l.f. Beauty was upgraded by Sanford C. Bernstein from “market perform” to “outperform”. They now have a $113.00 price target on the stock, up from $60.00.
• 7/30/2026 – e.l.f. Beauty was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 7/28/2026 – e.l.f. Beauty had its price target raised by Jefferies Financial Group Inc. from $72.00 to $100.00. They now have a “buy” rating on the stock.
• 7/27/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $95.00 price target on the stock.
• 7/21/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by TD Cowen. They now have a $85.00 price target on the stock, up from $65.00.
• 7/17/2026 – e.l.f. Beauty had its price target raised by Canaccord Genuity Group Inc. from $90.00 to $97.00. They now have a “buy” rating on the stock.
• 7/16/2026 – e.l.f. Beauty had its price target raised by UBS Group AG from $60.00 to $80.00. They now have a “neutral” rating on the stock.
• 7/16/2026 – e.l.f. Beauty had its price target raised by JPMorgan Chase & Co. from $80.00 to $94.00. They now have an “overweight” rating on the stock.
• 7/14/2026 – e.l.f. Beauty had its price target raised by Raymond James Financial, Inc. from $85.00 to $87.00. They now have a “strong-buy” rating on the stock.
• 7/14/2026 – e.l.f. Beauty had its price target raised by Citigroup Inc. from $87.00 to $92.00. They now have a “buy” rating on the stock.
• 6/18/2026 – e.l.f. Beauty was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 6/16/2026 – e.l.f. Beauty had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $64.00 price target on the stock.
• 6/12/2026 – e.l.f. Beauty had its “neutral” rating reaffirmed by Piper Sandler.
• 6/11/2026 – e.l.f. Beauty is now covered by Sanford C. Bernstein. They set a “market perform” rating and a $60.00 price target on the stock.
• 6/11/2026 – e.l.f. Beauty is now covered by Sanford C. Bernstein. They set a “market perform” rating and a $60.00 price target on the stock.

Insider Transactions at e.l.f. Beauty

In related news, CEO Tarang Amin sold 50,164 shares of e.l.f. Beauty stock in a transaction dated Wednesday, July 1st. The stock was sold at an average price of $78.24, for a total transaction of $3,924,831.36. Following the completion of the sale, the chief executive officer owned 110,496 shares of the company’s stock, valued at $8,645,207.04. The trade was a 31.22% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Kory Marchisotto sold 4,352 shares of e.l.f. Beauty stock in a transaction dated Tuesday, June 9th. The stock was sold at an average price of $51.53, for a total value of $224,258.56. Following the sale, the insider directly owned 181,868 shares of the company’s stock, valued at $9,371,658.04. This trade represents a 2.34% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders sold 121,855 shares of company stock valued at $8,351,493. 3.50% of the stock is owned by company insiders.

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.