Head to Head Survey: Hauppauge Digital (OTCMKTS:HAUP) & Apple (NASDAQ:AAPL)

Apple (NASDAQ:AAPL) and Hauppauge Digital (OTCMKTS:HAUP) are both technology companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, analyst recommendations, earnings, institutional ownership and dividends.

Profitability

This table compares Apple and Hauppauge Digital’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Apple	27.62%	135.46%	34.11%
Hauppauge Digital	N/A	N/A	N/A

Earnings and Valuation

This table compares Apple and Hauppauge Digital”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple	$416.16 billion	10.94	$112.01 billion	$8.72	35.54
Hauppauge Digital	N/A	N/A	N/A	N/A	N/A

Apple has higher revenue and earnings than Hauppauge Digital.

Institutional and Insider Ownership

67.7% of Apple shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 13.0% of Hauppauge Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Volatility and Risk

Apple has a beta of 1.09, indicating that its stock price is 9% more volatile than the S&P 500. Comparatively, Hauppauge Digital has a beta of -6.11, indicating that its stock price is 711% less volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Apple and Hauppauge Digital, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple	3	11	21	1	2.56
Hauppauge Digital	0	0	0	0	0.00

Apple currently has a consensus price target of $330.44, suggesting a potential upside of 6.62%. Given Apple’s stronger consensus rating and higher probable upside, research analysts clearly believe Apple is more favorable than Hauppauge Digital.

Summary

Apple beats Hauppauge Digital on 10 of the 11 factors compared between the two stocks.

About Apple

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

About Hauppauge Digital

Hauppauge Digital Inc. designs, develops, manufactures, and markets various consumer electronic hardware and software products that link TV and other video delivery technologies to personal computers and mobile devices. The company offers TV receivers and tuners, including Broadway that connects to a TV signal and then transmits that TV signal through a Wi-Fi network or the Internet; digital TV receivers and hybrid analog/digital TV receivers, which enable a PC user to watch digital television in a resizable window on a PC or laptop screen; PCTV systems TV tuner products that allow users to view television programming on their computers; and analog TV tuners. It also provides video recorder products, such as USB-Live2, a standard definition video recorder used to record video tapes and other types of video into a PC; HD PVR 2, a kit for gamers to record high definition videos; HD PVR, a high-definition video recorder for making compressed video recordings, as well as to record old home video tapes into an AVCHD format; and Colossus to record high definition video from a cable TV or satellite set top box. In addition, the company offers other software products comprising WinTV application, a PC based TV watching, pause, and recoding application; WinTV Extend software product, a PC based Internet video server that streams live TV or other video content to remote devices; Impact video capture board for PC based video conferencing and video capture in industrial applications; MediaMVP-HD, a Linux-based digital media device that link TV sets and PCs; and MediaMVP to watch and listen to PC-based videos, music, and pictures on a TV set through a home network, as well as provides an on-TV-screen display of media directory listings. The company sells its products through retailers, PC manufacturers, and distributors in the Americas, Europe, and Asia. Hauppauge Digital Inc. was founded in 1994 and is headquartered in Hauppauge, New York.