Head-To-Head Analysis: Electronic Cigarettes International Group (OTCMKTS:ECIG) and Turning Point Brands (NYSE:TPB)

Turning Point Brands (NYSE:TPB) and Electronic Cigarettes International Group (OTCMKTS:ECIG) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, risk, profitability, dividends and earnings.

Earnings & Valuation

This table compares Turning Point Brands and Electronic Cigarettes International Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Turning Point Brands	$463.06 million	3.17	$58.17 million	$2.94	25.74
Electronic Cigarettes International Group	N/A	N/A	N/A	N/A	N/A

Turning Point Brands has higher revenue and earnings than Electronic Cigarettes International Group.

Insider & Institutional Ownership

96.1% of Turning Point Brands shares are owned by institutional investors. 5.4% of Turning Point Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and price targets for Turning Point Brands and Electronic Cigarettes International Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Turning Point Brands	1	1	3	1	2.67
Electronic Cigarettes International Group	0	0	0	0	0.00

Turning Point Brands presently has a consensus target price of $113.50, indicating a potential upside of 49.97%. Given Turning Point Brands’ stronger consensus rating and higher possible upside, analysts clearly believe Turning Point Brands is more favorable than Electronic Cigarettes International Group.

Profitability

This table compares Turning Point Brands and Electronic Cigarettes International Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Turning Point Brands	11.53%	16.54%	7.71%
Electronic Cigarettes International Group	N/A	N/A	N/A

Summary

Turning Point Brands beats Electronic Cigarettes International Group on 10 of the 10 factors compared between the two stocks.

About Turning Point Brands

Turning Point Brands, Inc., together with its subsidiaries, manufactures, markets, and distributes branded consumer products. The company operates through three segments: Zig-Zag Products, Stoker’s Products, and Creative Distribution Solutions. Zig-Zag Products segment markets and distributes rolling papers, tubes, finished cigars, make-your-own cigar wraps, and related products, as well as lighters and other accessories under the Zig-Zag brand. The Stoker’s Products segment manufactures and markets moist snuff tobacco and loose-leaf chewing tobacco products under the Stoker’s, Beech-Nut, Durango, Trophy, and Wind River brands. Its Creative Distribution Solutions segment market and distribute other products without tobacco and/or nicotine to individual consumers through VaporFi B2C online platform, as well as non-traditional retail through VaporBeast. In addition, it markets and distributes cannabis accessories and tobacco products. The company sells its products to wholesale distributors and retail merchants in the independent and chain convenience stores, tobacco outlets, food stores, mass merchandising, drug store, and non-traditional retail channels. The company was formerly known as North Atlantic Holding Company, Inc. and changed its name to Turning Point Brands, Inc. in November 2015. Turning Point Brands, Inc. was founded in 1988 and is headquartered in Louisville, Kentucky.

About Electronic Cigarettes International Group

Electronic Cigarettes International Group Ltd. engages in the marketing and distribution of vaping products and electronic cigarettes. Its brand portfolio include VAPESTICK, FIN, Victory, GreenStix, VIP, E-CIG, and Pro Vapor. The company was founded by Marc Hardgrove on May 19, 2004 and is headquartered in Golden, CO.