Baozun (NASDAQ:BZUN) Stock Rating Upgraded by Wall Street Zen

Baozun (NASDAQ:BZUN) was upgraded by equities research analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating in a note issued to investors on Saturday.

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a research report on Friday, July 17th. One equities research analyst has rated the stock with a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, Baozun has a consensus rating of “Reduce”.

Baozun Stock Performance

Shares of BZUN stock opened at $2.48 on Friday. The company has a market cap of $144.11 million, a price-to-earnings ratio of -5.51 and a beta of 0.48. The stock has a 50 day simple moving average of $2.67 and a 200-day simple moving average of $2.65. Baozun has a 12-month low of $2.07 and a 12-month high of $4.88.

Baozun (NASDAQ:BZUN) last posted its quarterly earnings results on Friday, May 15th. The technology company reported $0.00 EPS for the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.The business had revenue of $345.35 million during the quarter.

Insider Activity

In other Baozun news, CEO Wenbin Qiu bought 10,000 shares of the business’s stock in a transaction on Friday, June 12th. The stock was bought at an average price of $2.72 per share, for a total transaction of $27,200.00. Following the completion of the transaction, the chief executive officer owned 1,573,872 shares in the company, valued at approximately $4,280,931.84. The trade was a 0.64% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Junhua Wu purchased 29,000 shares of Baozun stock in a transaction on Wednesday, June 24th. The stock was acquired at an average cost of $2.85 per share, for a total transaction of $82,650.00. Following the acquisition, the insider directly owned 253,770 shares of the company’s stock, valued at approximately $723,244.50. This represents a 12.90% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders have acquired a total of 225,000 shares of company stock valued at $609,830 over the last 90 days. 59.20% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Baozun

Large investors have recently bought and sold shares of the stock. Northwestern Mutual Wealth Management Co. raised its holdings in shares of Baozun by 75,465,800.0% in the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company’s stock worth $2,007,000 after acquiring an additional 754,658 shares during the last quarter. Millennium Management LLC increased its position in Baozun by 579.9% during the 4th quarter. Millennium Management LLC now owns 144,052 shares of the technology company’s stock worth $383,000 after purchasing an additional 122,865 shares in the last quarter. Schroder Investment Management Group raised its stake in Baozun by 4.9% in the 4th quarter. Schroder Investment Management Group now owns 2,414,558 shares of the technology company’s stock valued at $6,423,000 after purchasing an additional 113,058 shares during the last quarter. Bank of America Corp DE boosted its stake in shares of Baozun by 346.5% during the 3rd quarter. Bank of America Corp DE now owns 125,165 shares of the technology company’s stock worth $507,000 after purchasing an additional 97,134 shares during the last quarter. Finally, XTX Topco Ltd purchased a new stake in shares of Baozun during the fourth quarter worth about $219,000. Institutional investors and hedge funds own 47.29% of the company’s stock.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.