Helen of Troy (NASDAQ:HELE) Stock Passes Above 200 Day Moving Average – What’s Next?

Helen of Troy Limited (NASDAQ:HELE) crossed above its 200-day moving average during trading on Wednesday . The stock has a 200-day moving average of $21.35 and traded as high as $28.26. Helen of Troy shares last traded at $28.19, with a volume of 349,183 shares.

Key Stories Impacting Helen of Troy

Here are the key news stories impacting Helen of Troy this week:

• Positive Sentiment: A recent valuation-focused article highlighted Helen of Troy as potentially still undervalued even after a sharp rally, suggesting some investors may see room for further upside. Is It Too Late to Buy Helen Of Troy Ltd (HELE) After 3.3% Rally? GF Value Says Undervalued
• Neutral Sentiment: Several entertainment-related articles mention “Helen of Troy” in connection with Lupita Nyong’o and Christopher Nolan’s The Odyssey, but these are unrelated to the company and should not affect fundamentals. Teacher schools white people who have a problem with Lupita Nyong’o as Helen of Troy
• Neutral Sentiment: Additional media references to “Helen of Troy” in entertainment coverage are likewise not business updates for the consumer-products company. I’m a Black Greek Woman. What Lupita Nyong’o’s Casting as Helen of Troy in ‘The Odyssey’ Meant to Me
• Negative Sentiment: Multiple law firms announced or reminded investors about a class-action lawsuit against Helen of Troy Limited, alleging securities-law violations and investor harm for purchases made between April 24, 2024 and October 8, 2025. This legal overhang can weigh on sentiment as investors assess potential costs and reputational damage. Bronstein, Gewirtz & Grossman LLC Urges Helen of Troy Limited Investors to Act: Class Action Filed Alleging Investor Harm
• Negative Sentiment: Another investor alert repeated the same class-action claims and deadline reminders, reinforcing concerns about litigation risk for HELE. HELE Investors are Reminded of the Pending Lead Plaintiff Deadline on August 3, 2026; Contact Robbins LLP for Information About Recovering Your Losses
• Negative Sentiment: A third legal notice from Pomerantz LLP also flagged the lawsuit and upcoming deadlines, adding to the steady stream of negative headline risk around the stock. INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Helen of Troy Limited of Class Action Lawsuit and Upcoming Deadlines – HELE

Wall Street Analysts Forecast Growth

HELE has been the topic of a number of research analyst reports. Canaccord Genuity Group increased their price target on Helen of Troy from $23.00 to $25.00 and gave the company a “hold” rating in a research note on Thursday, July 9th. Wall Street Zen upgraded shares of Helen of Troy from a “hold” rating to a “strong-buy” rating in a report on Sunday, July 12th. Zacks Research lowered shares of Helen of Troy from a “strong-buy” rating to a “hold” rating in a research report on Monday, July 6th. UBS Group raised their target price on shares of Helen of Troy from $25.00 to $28.00 and gave the stock a “neutral” rating in a research note on Thursday, July 9th. Finally, Weiss Ratings downgraded shares of Helen of Troy from a “sell (d)” rating to a “sell (d-)” rating in a report on Tuesday. One investment analyst has rated the stock with a Strong Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the stock currently has a consensus rating of “Hold” and an average target price of $26.50.

Helen of Troy Price Performance

The firm has a market capitalization of $663.07 million, a price-to-earnings ratio of -1.58 and a beta of 1.31. The company’s 50 day moving average is $26.94 and its 200 day moving average is $21.40. The company has a quick ratio of 0.81, a current ratio of 1.78 and a debt-to-equity ratio of 0.82.

Helen of Troy (NASDAQ:HELE) last issued its quarterly earnings data on Wednesday, July 8th. The company reported $0.17 earnings per share for the quarter, topping the consensus estimate of $0.02 by $0.15. The business had revenue of $402.12 million during the quarter, compared to analysts’ expectations of $374.55 million. Helen of Troy had a negative net margin of 22.70% and a positive return on equity of 6.46%. The business’s revenue was up 8.2% on a year-over-year basis. During the same quarter in the previous year, the company earned $0.41 EPS. Helen of Troy has set its FY 2027 guidance at 3.250-3.750 EPS. On average, equities research analysts anticipate that Helen of Troy Limited will post 2.85 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Helen of Troy

Several institutional investors have recently made changes to their positions in HELE. Wedge Capital Management L L P NC acquired a new stake in Helen of Troy during the second quarter worth approximately $1,532,000. Versant Capital Management Inc lifted its position in shares of Helen of Troy by 54.5% during the 2nd quarter. Versant Capital Management Inc now owns 3,618 shares of the company’s stock valued at $105,000 after acquiring an additional 1,277 shares during the period. Seven Six Capital Management LLC lifted its position in shares of Helen of Troy by 61.4% during the 1st quarter. Seven Six Capital Management LLC now owns 76,200 shares of the company’s stock valued at $1,099,000 after acquiring an additional 29,000 shares during the period. Royal Bank of Canada grew its holdings in shares of Helen of Troy by 561.3% during the 1st quarter. Royal Bank of Canada now owns 12,023 shares of the company’s stock worth $173,000 after purchasing an additional 10,205 shares in the last quarter. Finally, Rubric Capital Management LP increased its position in shares of Helen of Troy by 42.5% in the first quarter. Rubric Capital Management LP now owns 366,226 shares of the company’s stock worth $5,281,000 after purchasing an additional 109,289 shares during the period.

Helen of Troy Company Profile

Helen of Troy Limited is a global consumer products company that designs, sources and markets a diversified portfolio of household, health and beauty brands. Headquartered in El Paso, Texas, the company operates through three principal segments—Health & Home, Housewares and Beauty—offering products under well-known names including OXO, Vicks, Braun, Honeywell Home, PUR and Hot Tools. Helen of Troy distributes its products through a combination of mass, specialty and e-commerce channels to consumers, retailers and distributors worldwide.

The Housewares segment features kitchen tools, gadgets and organizational solutions marketed primarily under the OXO brand, recognized for its ergonomic “Good Grips” design.