Imperial Brands PLC (LON:IMB) Given Consensus Recommendation of “Moderate Buy” by Brokerages

Posted by John Perry on Jul 24th, 2026

Imperial Brands PLC (LON:IMB – Get Free Report) has received a consensus recommendation of “Moderate Buy” from the seven brokerages that are covering the company, MarketBeat reports. Two analysts have rated the stock with a hold recommendation and five have given a buy recommendation to the company. The average twelve-month price objective among brokerages that have covered the stock in the last year is GBX 3,433.33.

IMB has been the topic of a number of research analyst reports. Jefferies Financial Group restated a “buy” rating and issued a GBX 3,500 target price on shares of Imperial Brands in a research report on Thursday, May 28th. Citigroup lowered their price target on shares of Imperial Brands from GBX 3,650 to GBX 3,550 and set a “buy” rating for the company in a report on Wednesday, April 15th. UBS Group reiterated a “neutral” rating and issued a GBX 3,150 price target on shares of Imperial Brands in a research note on Monday, May 11th. Royal Bank Of Canada reissued a “sector perform” rating and set a GBX 2,700 price objective on shares of Imperial Brands in a report on Wednesday, May 13th. Finally, Deutsche Bank Aktiengesellschaft restated a “buy” rating and set a GBX 3,500 price objective on shares of Imperial Brands in a research report on Wednesday, May 13th.

Check Out Our Latest Analysis on Imperial Brands

Imperial Brands Trading Up 0.2%

IMB opened at GBX 2,803 on Friday. The company’s 50 day moving average is GBX 2,774.33 and its 200-day moving average is GBX 2,956.43. Imperial Brands has a 1-year low of GBX 2,626 and a 1-year high of GBX 3,341. The company has a current ratio of 0.70, a quick ratio of 0.41 and a debt-to-equity ratio of 278.43. The company has a market cap of £21.48 billion, a P/E ratio of 13.18, a PEG ratio of 16.51 and a beta of 0.14.

Imperial Brands (LON:IMB – Get Free Report) last announced its quarterly earnings results on Tuesday, May 12th. The company reported GBX 127.70 earnings per share (EPS) for the quarter. The company had revenue of GBX 1,471.90 billion for the quarter. Imperial Brands had a net margin of 8.96% and a return on equity of 39.24%. Equities research analysts predict that Imperial Brands will post 246.5723613 earnings per share for the current fiscal year.