Synchrony Financial (NYSE:SYF) Given New $90.00 Price Target at Robert W. Baird

Synchrony Financial (NYSE:SYF) had its price target increased by equities research analysts at Robert W. Baird from $86.00 to $90.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The firm presently has an “outperform” rating on the financial services provider’s stock. Robert W. Baird’s price target would indicate a potential upside of 24.52% from the company’s current price.

Several other equities research analysts have also recently weighed in on SYF. Wells Fargo & Company lowered their target price on Synchrony Financial from $100.00 to $95.00 and set an “overweight” rating for the company in a report on Thursday, April 9th. JPMorgan Chase & Co. lowered their price target on shares of Synchrony Financial from $81.00 to $78.00 and set a “neutral” rating for the company in a research report on Monday, July 13th. Weiss Ratings reaffirmed a “buy (b-)” rating on shares of Synchrony Financial in a research report on Friday. Truist Financial boosted their price target on Synchrony Financial from $71.00 to $82.00 and gave the stock a “hold” rating in a research report on Thursday, April 23rd. Finally, Loop Capital began coverage on Synchrony Financial in a research note on Friday, May 22nd. They set a “hold” rating and a $81.00 price objective for the company. Twelve analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $87.53.

Synchrony Financial Stock Down 1.5%

SYF opened at $72.28 on Wednesday. The company has a market capitalization of $24.31 billion, a PE ratio of 7.47, a price-to-earnings-growth ratio of 0.69 and a beta of 1.32. The firm has a 50-day simple moving average of $73.20 and a two-hundred day simple moving average of $73.22. The company has a quick ratio of 1.24, a current ratio of 1.24 and a debt-to-equity ratio of 1.08. Synchrony Financial has a 52 week low of $63.08 and a 52 week high of $88.77.

Synchrony Financial (NYSE:SYF) last posted its earnings results on Tuesday, July 21st. The financial services provider reported $2.59 EPS for the quarter, beating analysts’ consensus estimates of $2.14 by $0.45. Synchrony Financial had a return on equity of 23.41% and a net margin of 15.80%.The firm had revenue of $3.72 billion during the quarter, compared to the consensus estimate of $3.73 billion. During the same period in the prior year, the company earned $2.50 EPS. Synchrony Financial has set its FY 2026 guidance at 9.250-9.500 EPS. Analysts forecast that Synchrony Financial will post 9.34 earnings per share for the current fiscal year.

Synchrony Financial announced that its board has authorized a stock buyback plan on Tuesday, April 21st that authorizes the company to repurchase $0.00 in shares. This repurchase authorization authorizes the financial services provider to buy shares of its stock through open market purchases. Stock repurchase plans are often a sign that the company’s board believes its shares are undervalued.

Insider Transactions at Synchrony Financial

In other news, insider Jonathan S. Mothner sold 51,258 shares of the company’s stock in a transaction on Friday, May 15th. The stock was sold at an average price of $71.23, for a total transaction of $3,651,107.34. Following the sale, the insider owned 132,664 shares of the company’s stock, valued at approximately $9,449,656.72. This represents a 27.87% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 0.36% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Synchrony Financial

Hedge funds and other institutional investors have recently made changes to their positions in the business. State Street Corp raised its holdings in Synchrony Financial by 1.0% during the third quarter. State Street Corp now owns 19,080,903 shares of the financial services provider’s stock worth $1,355,698,000 after purchasing an additional 191,920 shares in the last quarter. Bank of America Corp DE grew its holdings in shares of Synchrony Financial by 34.6% during the second quarter. Bank of America Corp DE now owns 13,595,381 shares of the financial services provider’s stock worth $907,356,000 after purchasing an additional 3,494,741 shares during the last quarter. Morgan Stanley increased its position in shares of Synchrony Financial by 7.6% during the fourth quarter. Morgan Stanley now owns 6,230,111 shares of the financial services provider’s stock worth $519,778,000 after purchasing an additional 442,226 shares in the last quarter. Dimensional Fund Advisors LP increased its position in shares of Synchrony Financial by 6.4% during the first quarter. Dimensional Fund Advisors LP now owns 6,039,753 shares of the financial services provider’s stock worth $410,760,000 after purchasing an additional 365,353 shares in the last quarter. Finally, Invesco Ltd. lifted its holdings in shares of Synchrony Financial by 10.4% in the 4th quarter. Invesco Ltd. now owns 5,490,921 shares of the financial services provider’s stock valued at $458,108,000 after purchasing an additional 517,781 shares during the last quarter. Institutional investors and hedge funds own 96.48% of the company’s stock.

Synchrony Financial News Summary

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Synchrony beat Q2 earnings estimates with EPS of $2.59 versus expectations around $2.08-$2.14, helped by record purchase volume, stronger loan growth, and improving consumer activity. Earnings Release and Conference Call
• Positive Sentiment: The company raised its FY 2026 EPS outlook to $9.25-$9.50, signaling confidence in continued earnings momentum despite a challenging consumer backdrop. Synchrony Reports Second Quarter 2026 Results
• Positive Sentiment: Synchrony increased its quarterly dividend to $0.34 per share from $0.30, a sign of capital strength and shareholder-friendly management. Synchrony Reports Second Quarter 2026 Results
• Positive Sentiment: Bank of America reiterated a Buy rating and maintained a bullish stance, lifting its price target to $89, which may support investor sentiment. Synchrony Financial: Bhatia Reiterates Buy Rating, Trims Price Target to $89 on Strong Q2 Results and Solid 2026 Outlook
• Neutral Sentiment: Revenue came in just below expectations at $3.72 billion versus about $3.73 billion, a slight offset to the earnings beat. Earnings Release and Conference Call
• Neutral Sentiment: Management commentary and earnings-call highlights pointed to growth momentum and resilient consumer spending, reinforcing the view that credit performance remains manageable. Synchrony Financial Earnings Call Highlights Growth Momentum
• Negative Sentiment: The modest revenue miss and guidance that was only slightly above consensus may limit upside if investors focus more on top-line growth than profit outperformance. Synchrony Financial misses Q2 CY2026 revenue estimates

About Synchrony Financial

Synchrony Financial (NYSE: SYF) is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants’ checkout experiences.