Danica Pension Livsforsikringsaktieselskab Has $14.79 Million Stake in Salesforce Inc. $CRM

Danica Pension Livsforsikringsaktieselskab lifted its holdings in shares of Salesforce Inc. (NYSE:CRM) by 59.2% during the 1st quarter, according to its most recent disclosure with the SEC. The fund owned 79,251 shares of the CRM provider’s stock after purchasing an additional 29,482 shares during the period. Danica Pension Livsforsikringsaktieselskab’s holdings in Salesforce were worth $14,794,000 at the end of the most recent reporting period.

A number of other institutional investors have also made changes to their positions in the business. Commonwealth Retirement Investments LLC acquired a new stake in Salesforce in the 4th quarter valued at about $25,000. Key Capital Management INC bought a new position in shares of Salesforce in the fourth quarter worth about $26,000. Gilpin Wealth Management LLC acquired a new position in shares of Salesforce during the fourth quarter worth approximately $26,000. Legacy Bridge LLC bought a new stake in shares of Salesforce during the fourth quarter valued at approximately $27,000. Finally, Costello Asset Management INC grew its stake in shares of Salesforce by 410.3% during the first quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock valued at $28,000 after purchasing an additional 119 shares during the last quarter. 80.43% of the stock is owned by institutional investors.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Some analysts still see Salesforce as attractively valued versus peers, citing faster AI growth and stronger earnings revisions, which supports the case for further upside. Salesforce vs. Adobe: Which Enterprise Software Stock Has the Edge?
• Positive Sentiment: Salesforce continues to draw investor attention, and some bullish commentary points to the stock being far below prior levels with meaningful upside if execution improves. Salesforce Cratered 33% in 2026. One Analyst Sees It Exploding Nearly 200%
• Positive Sentiment: Salesforce’s technology is still being adopted in mission-critical settings, including a broader U.S. Air Force rollout of Missionforce for fleet management. Salesforce (CRM) Lands Broad Air Force Role Managing A Global Military Vehicle Fleet
• Neutral Sentiment: Salesforce remains a widely watched stock, but this mainly reflects ongoing investor interest rather than a clear new fundamental catalyst. Salesforce, Inc. (CRM) is Attracting Investor Attention: Here is What You Should Know
• Neutral Sentiment: Coverage comparing Salesforce with Adyen and other stocks is mostly informational and does not appear to be a major driver on its own. CRM vs. ADYEY: Which Stock Should Value Investors Buy Now?
• Negative Sentiment: Morgan Stanley’s downgrade and sharply reduced price target are the clearest near-term negative catalysts, reinforcing concerns that upside may be more limited than previously expected. Salesforce slides on back of Morgan Stanley downgrade
• Negative Sentiment: A report about a company canceling a large Salesforce contract in favor of an AI-built CRM highlights competitive pressure from lower-cost, AI-native alternatives. Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
• Negative Sentiment: Fireflies’ new AI Sales Suite adds another AI-driven competitor in sales intelligence and CRM-adjacent software, which could add to long-term competitive concerns for Salesforce. Fireflies launches AI Sales Suite, bringing enterprise sales intelligence to its 20 million users at a fraction of what legacy platforms charge

Salesforce Trading Down 2.0%

Shares of NYSE CRM opened at $170.37 on Wednesday. The company’s 50 day simple moving average is $170.55 and its 200 day simple moving average is $189.35. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $274.00. The firm has a market capitalization of $139.53 billion, a P/E ratio of 19.72, a P/E/G ratio of 0.94 and a beta of 1.18. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. The firm had revenue of $11.13 billion for the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The business’s revenue for the quarter was up 13.3% on a year-over-year basis. During the same period last year, the firm earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, analysts predict that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were paid a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.0%. Salesforce’s payout ratio is 20.37%.

Analyst Upgrades and Downgrades

Several research analysts recently weighed in on CRM shares. Phillip Securities cut shares of Salesforce from a “buy” rating to a “hold” rating and dropped their price objective for the stock from $253.00 to $166.00 in a research report on Monday, June 29th. Wells Fargo & Company reduced their price objective on Salesforce from $210.00 to $200.00 and set an “equal weight” rating on the stock in a report on Thursday, May 28th. Scotiabank lowered Salesforce from a “sector outperform” rating to a “sector perform” rating in a research report on Thursday, June 18th. Roth Capital reissued a “buy” rating and issued a $325.00 target price on shares of Salesforce in a research note on Thursday, May 28th. Finally, Sanford C. Bernstein dropped their target price on Salesforce from $194.00 to $173.00 and set an “underperform” rating for the company in a research report on Thursday, May 28th. Two investment analysts have rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, seventeen have assigned a Hold rating and three have issued a Sell rating to the company’s stock. According to MarketBeat.com, Salesforce presently has a consensus rating of “Moderate Buy” and an average price target of $249.51.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.