Alphabet Inc. $GOOG Shares Bought by Procyon Advisors LLC

Procyon Advisors LLC increased its stake in Alphabet Inc. (NASDAQ:GOOG) by 13.1% in the 1st quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 28,195 shares of the information services provider’s stock after purchasing an additional 3,257 shares during the quarter. Procyon Advisors LLC’s holdings in Alphabet were worth $8,088,000 at the end of the most recent quarter.

Other institutional investors have also bought and sold shares of the company. Global Assets Advisory LLC grew its position in Alphabet by 5.3% in the 1st quarter. Global Assets Advisory LLC now owns 6,622 shares of the information services provider’s stock valued at $1,900,000 after buying an additional 335 shares in the last quarter. International Assets Investment Management LLC raised its position in shares of Alphabet by 0.3% during the 1st quarter. International Assets Investment Management LLC now owns 50,947 shares of the information services provider’s stock worth $15,024,000 after buying an additional 146 shares in the last quarter. Trifecta Capital Advisors LLC lifted its stake in shares of Alphabet by 1.8% in the 1st quarter. Trifecta Capital Advisors LLC now owns 74,972 shares of the information services provider’s stock worth $21,506,000 after acquiring an additional 1,308 shares during the period. Gables Capital Management Inc. lifted its stake in shares of Alphabet by 1.9% in the 1st quarter. Gables Capital Management Inc. now owns 14,817 shares of the information services provider’s stock worth $4,250,000 after acquiring an additional 270 shares during the period. Finally, Lincoln Capital LLC boosted its holdings in shares of Alphabet by 0.4% in the first quarter. Lincoln Capital LLC now owns 12,497 shares of the information services provider’s stock valued at $3,580,000 after acquiring an additional 45 shares in the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Analyst Upgrades and Downgrades

A number of research firms recently commented on GOOG. Pivotal Research reiterated a “buy” rating and set a $470.00 price objective (up from $420.00) on shares of Alphabet in a research note on Wednesday, April 29th. Freedom Capital lowered Alphabet from a “strong-buy” rating to a “hold” rating in a research note on Monday, May 4th. Oppenheimer lifted their price target on Alphabet from $425.00 to $445.00 and gave the company an “outperform” rating in a research report on Friday, May 15th. JPMorgan Chase & Co. lifted their target price on shares of Alphabet from $395.00 to $460.00 and gave the company an “overweight” rating in a research note on Thursday, April 30th. Finally, Raymond James Financial reaffirmed a “strong-buy” rating and issued a $425.00 target price on shares of Alphabet in a report on Thursday, April 30th. Five analysts have rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat, Alphabet currently has an average rating of “Buy” and a consensus price target of $383.44.

Alphabet Stock Performance

NASDAQ:GOOG opened at $353.81 on Friday. The firm’s 50-day moving average is $367.31 and its 200-day moving average is $336.58. The company has a market cap of $4.29 trillion, a price-to-earnings ratio of 26.99, a PEG ratio of 1.58 and a beta of 1.23. The company has a debt-to-equity ratio of 0.16, a quick ratio of 1.92 and a current ratio of 1.92. Alphabet Inc. has a 52-week low of $181.50 and a 52-week high of $404.47.

Alphabet (NASDAQ:GOOG) last released its earnings results on Thursday, April 30th. The information services provider reported $5.11 earnings per share for the quarter, beating the consensus estimate of $2.68 by $2.43. Alphabet had a net margin of 37.92% and a return on equity of 38.99%. The business had revenue of $109.90 billion during the quarter, compared to analysts’ expectations of $106.96 billion. During the same quarter last year, the company earned $2.81 earnings per share. The firm’s revenue was up 21.8% on a year-over-year basis. Equities research analysts anticipate that Alphabet Inc. will post 14.32 earnings per share for the current year.

Alphabet Increases Dividend

The company also recently declared a quarterly dividend, which was paid on Monday, June 15th. Shareholders of record on Monday, June 8th were issued a $0.22 dividend. This is a positive change from Alphabet’s previous quarterly dividend of $0.21. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.88 annualized dividend and a yield of 0.2%. Alphabet’s payout ratio is currently 6.71%.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Wall Street sentiment remains broadly bullish, with multiple firms reiterating buy/outperform ratings and several raising price targets, including Wedbush’s $445 target, signaling continued confidence in Alphabet’s long-term earnings power and AI/cloud growth. Finviz
• Positive Sentiment: Bank of America said Alphabet could beat estimates on strong cloud growth and a larger-than-expected value from its Anthropic stake, which supports the bull case ahead of earnings. Proactive Investors
• Positive Sentiment: Warren Buffett publicly said he initiated Berkshire Hathaway’s Alphabet investment and called the stock more likely to be a winner, which adds a high-profile vote of confidence for investors. CNBC
• Positive Sentiment: Recent institutional filings show major investors like Berkshire Hathaway adding to GOOG/GOOGL positions, reinforcing long-term institutional support for the stock. Quiver Quantitative
• Neutral Sentiment: Alphabet continues rolling out AI-related product updates, including Google Vids avatar tools and new app integrations in AI Mode, which show product momentum but are unlikely to move the stock on their own. TechCrunch
• Neutral Sentiment: A new lobbying disclosure showed Alphabet spending on privacy, competition, and platform-bias issues, which is routine regulatory activity and not a direct earnings driver. Quiver Quantitative
• Negative Sentiment: The European Union ordered Google to open Android and search data to rival AI and search companies, a regulatory move that could weaken Alphabet’s competitive moat and increase compliance pressure. Reuters
• Negative Sentiment: Alphabet is also facing fresh legal and investor scrutiny, including a securities-fraud investigation announcement and a report that its AI search tools may pose safety risks for children, both of which add headline risk. Business Wire
• Negative Sentiment: Recent insider selling has been heavy, with no insider purchases in the last six months, which may weigh on sentiment even if the sales are not necessarily a fundamental red flag. Quiver Quantitative

Insider Transactions at Alphabet

In other Alphabet news, Director John L. Hennessy sold 1,050 shares of the firm’s stock in a transaction that occurred on Monday, June 15th. The stock was sold at an average price of $368.63, for a total value of $387,061.50. Following the completion of the sale, the director owned 1,481 shares in the company, valued at approximately $545,941.03. This trade represents a 41.49% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider John Kent Walker sold 8,998 shares of Alphabet stock in a transaction that occurred on Monday, June 29th. The stock was sold at an average price of $349.29, for a total value of $3,142,911.42. Following the sale, the insider directly owned 75,290 shares in the company, valued at $26,298,044.10. The trade was a 10.68% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 159,415 shares of company stock worth $7,672,279. 12.99% of the stock is currently owned by company insiders.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.