Contrasting Millrose Properties (NYSE:MRP) and Safestore (OTCMKTS:SFSHF)

Safestore (OTCMKTS:SFSHF) and Millrose Properties (NYSE:MRP) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, dividends, institutional ownership, risk and profitability.

Profitability

This table compares Safestore and Millrose Properties’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Safestore	N/A	N/A	N/A
Millrose Properties	64.96%	7.90%	5.17%

Earnings & Valuation

This table compares Safestore and Millrose Properties”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestore	$306.59 million	5.74	$145.42 million	N/A	N/A
Millrose Properties	$712.69 million	6.12	$379.86 million	$2.79	10.14

Millrose Properties has higher revenue and earnings than Safestore.

Volatility & Risk

Safestore has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500. Comparatively, Millrose Properties has a beta of 0.34, meaning that its share price is 66% less volatile than the S&P 500.

Dividends

Safestore pays an annual dividend of $0.09 per share and has a dividend yield of 1.2%. Millrose Properties pays an annual dividend of $3.08 per share and has a dividend yield of 10.9%. Millrose Properties pays out 110.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Analyst Recommendations

This is a breakdown of recent ratings for Safestore and Millrose Properties, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Safestore	2	1	1	0	1.75
Millrose Properties	0	1	2	1	3.00

Millrose Properties has a consensus target price of $37.67, indicating a potential upside of 33.09%. Given Millrose Properties’ stronger consensus rating and higher possible upside, analysts clearly believe Millrose Properties is more favorable than Safestore.

Summary

Millrose Properties beats Safestore on 11 of the 13 factors compared between the two stocks.

About Safestore

Safestore is the UK’s largest self storage group with 190 stores on 31 October 2023, comprising 133 wholly owned stores in the UK (including 73 in London and the South East with the remainder in key metropolitan areas such as Manchester, Birmingham, Glasgow, Edinburgh, Liverpool, Sheffield, Leeds, Newcastle, and Bristol), 29 wholly owned stores in the Paris region, 11 stores in Spain, 11 stores in the Netherlands and 6 stores in Belgium. In addition, the Group operates 7 stores in Germany under a Joint Venture agreement with Carlyle. Safestore operates more self storage sites inside the M25 and in central Paris than any competitor providing more proximity to customers in the wealthiest and more densely populated UK and French markets. Safestore was founded in the UK in 1998. It acquired the French business “Une Pièce en Plus” (“UPP”) in 2004 which was founded in 1998 by the current Safestore Group CEO Frederic Vecchioli. Safestore has been listed on the London Stock Exchange since 2007. It entered the FTSE 250 index in October 2015. The Group provides storage to around 90,000 personal and business customers. As of 31 October 2023, Safestore had a maximum lettable area (“MLA”) of 8.090 million sq ft (excluding the expansion pipeline stores) of which 6.231 million sq ft was occupied. Safestore employs around 750 people in the UK, Paris, Spain, the Netherlands, and Belgium.

About Millrose Properties

Millrose Properties, Inc. is a real estate investment and management company that focuses on acquiring, developing, and managing high-quality commercial properties. They are headquartered in Purchase, New York.