SoFi Technologies (NASDAQ:SOFI) Trading Up 5% – Time to Buy?

SoFi Technologies, Inc. (NASDAQ:SOFI)’s share price rose 5% during mid-day trading on Thursday . The stock traded as high as $18.63 and last traded at $18.62. 69,993,052 shares were traded during trading, an increase of 2% from the average session volume of 68,388,766 shares. The stock had previously closed at $17.73.

Key Stories Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi launched the SoFi Social 50 Income ETF (SFYI), adding a new monthly income product that combines popular U.S.-listed stocks with an actively managed options strategy. The move could broaden SoFi’s ETF lineup, deepen customer engagement, and support more fee-based revenue. Article Title
• Positive Sentiment: SoFi shares were reported as advancing as investors digested operational developments that expand the company’s lending footprint, reinforcing the view that the core business is still gaining momentum. Article Title
• Positive Sentiment: Several recent articles highlighted SoFi’s sustained GAAP profitability and aggressive growth strategy, which can keep sentiment elevated around the stock. Article Title
• Neutral Sentiment: SoFi is also being discussed heavily by retail investors and “trending stock” screens, which may add volatility but does not by itself confirm a fundamental change in outlook. Article Title
• Negative Sentiment: Analysts’ consensus recommendation remains “Hold”, which suggests Wall Street is still cautious despite the company’s improving growth story. Article Title

Wall Street Analyst Weigh In

Several research firms have commented on SOFI. Wells Fargo & Company decreased their price objective on shares of SoFi Technologies from $19.00 to $18.00 and set an “equal weight” rating on the stock in a report on Thursday, April 9th. Truist Financial cut their target price on shares of SoFi Technologies from $20.00 to $17.00 and set a “hold” rating for the company in a research note on Tuesday, May 12th. The Goldman Sachs Group lifted their target price on shares of SoFi Technologies from $17.00 to $21.00 and gave the stock a “neutral” rating in a report on Thursday. Mizuho set a $29.00 price target on shares of SoFi Technologies in a research note on Wednesday, May 6th. Finally, Morgan Stanley set a $16.00 price target on shares of SoFi Technologies in a report on Thursday, April 30th. Seven analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus target price of $22.78.

SoFi Technologies Trading Up 5.0%

The firm has a market capitalization of $23.88 billion, a P/E ratio of 42.32 and a beta of 2.14. The business’s 50-day moving average is $16.85 and its 200 day moving average is $19.56. The company has a debt-to-equity ratio of 0.17, a current ratio of 0.75 and a quick ratio of 0.13.

SoFi Technologies (NASDAQ:SOFI) last issued its quarterly earnings data on Wednesday, April 29th. The company reported $0.12 earnings per share for the quarter, hitting the consensus estimate of $0.12. The business had revenue of $1.09 billion during the quarter, compared to analysts’ expectations of $1.05 billion. SoFi Technologies had a net margin of 14.65% and a return on equity of 6.25%. The business’s revenue was up 42.6% on a year-over-year basis. During the same quarter in the previous year, the company earned $0.06 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600- EPS. As a group, analysts anticipate that SoFi Technologies, Inc. will post 0.59 EPS for the current fiscal year.

Insider Activity

In related news, EVP Kelli Keough sold 10,954 shares of the stock in a transaction that occurred on Monday, June 22nd. The stock was sold at an average price of $17.35, for a total transaction of $190,051.90. Following the sale, the executive vice president owned 378,682 shares of the company’s stock, valued at $6,570,132.70. This represents a 2.81% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of the firm’s stock in a transaction on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total value of $1,815,746.94. Following the transaction, the chief technology officer owned 895,089 shares in the company, valued at approximately $15,914,682.42. This trade represents a 10.24% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders sold 134,044 shares of company stock worth $2,370,056. Corporate insiders own 2.50% of the company’s stock.

Institutional Trading of SoFi Technologies

Several large investors have recently modified their holdings of SOFI. Lake Street Private Wealth LLC increased its position in shares of SoFi Technologies by 4.9% in the fourth quarter. Lake Street Private Wealth LLC now owns 8,368 shares of the company’s stock worth $219,000 after purchasing an additional 390 shares during the period. Capital Advisors Wealth Management LLC lifted its position in SoFi Technologies by 0.4% during the fourth quarter. Capital Advisors Wealth Management LLC now owns 109,483 shares of the company’s stock worth $2,866,000 after purchasing an additional 401 shares during the period. First Horizon Corp grew its stake in SoFi Technologies by 14.9% during the fourth quarter. First Horizon Corp now owns 3,116 shares of the company’s stock worth $82,000 after buying an additional 405 shares in the last quarter. Cigna Investments Inc. New grew its stake in SoFi Technologies by 3.8% during the fourth quarter. Cigna Investments Inc. New now owns 11,440 shares of the company’s stock worth $299,000 after buying an additional 416 shares in the last quarter. Finally, Wealthspan Partners LLC increased its holdings in SoFi Technologies by 2.4% in the 4th quarter. Wealthspan Partners LLC now owns 18,901 shares of the company’s stock valued at $495,000 after buying an additional 450 shares during the period. 38.43% of the stock is owned by institutional investors and hedge funds.

About SoFi Technologies

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.