Zeta Global (NYSE:ZETA) Price Target Raised to $28.00 at Bank of America

Zeta Global (NYSE:ZETA) had its price objective boosted by research analysts at Bank of America from $24.00 to $28.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The brokerage currently has a “buy” rating on the stock. Bank of America‘s price target would indicate a potential upside of 46.97% from the stock’s previous close.

Several other equities analysts have also recently issued reports on the stock. B. Riley Financial restated a “buy” rating on shares of Zeta Global in a research note on Friday, May 1st. Wall Street Zen upgraded shares of Zeta Global from a “hold” rating to a “buy” rating in a research note on Saturday. The Goldman Sachs Group set a $28.00 price objective on shares of Zeta Global and gave the company a “neutral” rating in a report on Wednesday. Weiss Ratings restated a “sell (d-)” rating on shares of Zeta Global in a research report on Monday, April 20th. Finally, DA Davidson restated a “buy” rating and issued a $30.00 target price on shares of Zeta Global in a report on Wednesday. Ten equities research analysts have rated the stock with a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $28.33.

Zeta Global Stock Performance

NYSE ZETA traded down $0.46 during trading hours on Wednesday, hitting $19.05. The company’s stock had a trading volume of 4,849,271 shares, compared to its average volume of 8,869,888. Zeta Global has a 12 month low of $13.74 and a 12 month high of $25.95. The company’s 50 day simple moving average is $18.95 and its two-hundred day simple moving average is $18.57. The company has a market cap of $4.75 billion, a P/E ratio of -173.21, a price-to-earnings-growth ratio of 2.88 and a beta of 1.34. The company has a debt-to-equity ratio of 0.22, a current ratio of 2.07 and a quick ratio of 2.07.

Insider Activity

In other Zeta Global news, Director Jeanine Silberblatt sold 7,500 shares of the business’s stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $19.89, for a total transaction of $149,175.00. Following the completion of the sale, the director directly owned 50,350 shares in the company, valued at $1,001,461.50. The trade was a 12.96% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. 10.74% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Zeta Global

Several institutional investors have recently made changes to their positions in ZETA. Disciplined Growth Investors Inc. MN bought a new position in shares of Zeta Global in the third quarter worth approximately $121,502,000. Contour Asset Management LLC boosted its holdings in Zeta Global by 26.3% in the 4th quarter. Contour Asset Management LLC now owns 11,162,626 shares of the company’s stock worth $227,159,000 after buying an additional 2,327,907 shares during the period. Norges Bank bought a new position in Zeta Global in the 4th quarter worth $46,975,000. M&T Bank Corp increased its stake in Zeta Global by 12,545.2% in the 4th quarter. M&T Bank Corp now owns 2,233,649 shares of the company’s stock worth $45,455,000 after buying an additional 2,215,985 shares in the last quarter. Finally, Annex Advisory Services LLC purchased a new position in shares of Zeta Global in the fourth quarter valued at about $42,136,000. Institutional investors own 87.75% of the company’s stock.

Key Headlines Impacting Zeta Global

Here are the key news stories impacting Zeta Global this week:

• Positive Sentiment: Zeta’s partnership with Palantir is the main catalyst, as investors are cheering the company’s deeper push into AI-powered marketing infrastructure and the potential for a stronger product offering. Palantir and Zeta Global ink 7-year deal, targeting $100M in annual revenue
• Positive Sentiment: News reports say the Palantir deal could span seven years and target as much as $100 million in annual revenue, suggesting a potentially meaningful long-term commercial opportunity if adoption ramps as expected. Palantir partners with Zeta Global on AI-powered marketing infrastructure, Wedbush sees further enterprise validation
• Positive Sentiment: Analysts and market coverage framed the partnership as further validation of enterprise AI demand, which can improve sentiment around Zeta’s platform reframing and growth narrative. Palantir and Zeta Global Announce Strategic Partnership to Build a Unified Data and AI Infrastructure for the Future of Marketing, with Athena by Zeta™ at the Center
• Neutral Sentiment: Some follow-up articles focus on whether Zeta’s valuation still looks attractive after a strong multi-year rally, which may influence investor debate but is not a direct business catalyst. Zeta Global (ZETA) Stock After 3-Year 139% Gain Is The Valuation Still Attractive
• Neutral Sentiment: Another report highlights mixed analyst target changes following Zeta’s platform reframing, signaling ongoing uncertainty about the stock’s fair value even as sentiment improves on AI partnerships. Zeta Global (ZETA) Stock Faces Mixed Analyst Target Changes After Platform Reframing

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.