Beacon Investment Advisors LLC Makes New Investment in Salesforce Inc. $CRM

Beacon Investment Advisors LLC purchased a new stake in Salesforce Inc. (NYSE:CRM) in the 4th quarter, HoldingsChannel.com reports. The institutional investor purchased 5,201 shares of the CRM provider’s stock, valued at approximately $1,378,000.

A number of other hedge funds and other institutional investors have also made changes to their positions in CRM. Norges Bank acquired a new position in Salesforce in the fourth quarter valued at approximately $3,182,951,000. Capital World Investors increased its stake in Salesforce by 159.0% during the third quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock worth $4,106,255,000 after acquiring an additional 10,636,161 shares during the last quarter. Cardano Risk Management B.V. raised its position in Salesforce by 924.7% in the fourth quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider’s stock valued at $1,028,807,000 after purchasing an additional 3,504,605 shares during the period. Capital International Investors raised its position in Salesforce by 13.3% in the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock valued at $6,019,199,000 after purchasing an additional 2,669,891 shares during the period. Finally, Hotchkis & Wiley Capital Management LLC acquired a new position in shares of Salesforce in the 3rd quarter valued at $484,852,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Wall Street Analyst Weigh In

CRM has been the subject of a number of research analyst reports. Truist Financial set a $280.00 price target on Salesforce in a report on Thursday, February 26th. Citigroup restated a “market outperform” rating on shares of Salesforce in a report on Thursday, May 28th. Daiwa Securities Group decreased their target price on shares of Salesforce from $295.00 to $280.00 and set a “buy” rating on the stock in a research report on Tuesday, June 2nd. Morgan Stanley dropped their price target on shares of Salesforce from $398.00 to $287.00 and set an “overweight” rating for the company in a research report on Monday, February 23rd. Finally, BMO Capital Markets reduced their price target on shares of Salesforce from $225.00 to $215.00 and set an “outperform” rating on the stock in a research note on Thursday, May 28th. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, nine have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $259.26.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce is deepening its push into agentic AI by acquiring Fin, an AI customer-service platform that handles queries across chat, email, WhatsApp, SMS, phone and Slack. Investors are viewing the deal as a strategic step that could strengthen Salesforce’s position in the fast-growing AI automation market. Reuters article
• Positive Sentiment: Analysts at firms including Wedbush, Canaccord Genuity and Needham reaffirmed bullish views, with price targets well above the current share price, suggesting Wall Street sees meaningful upside if Salesforce’s AI strategy gains traction. Benzinga article
• Positive Sentiment: Commentary around Salesforce’s strong cash generation, rising margins and a $50 billion buyback plan is supporting the investment case by highlighting its ability to fund acquisitions while still returning capital to shareholders. Yahoo Finance article
• Neutral Sentiment: Wedbush said the Fin purchase shows Salesforce is moving faster than expected to secure the AI agent market, but investors are still waiting to see whether these acquisitions translate into faster revenue growth and better returns. Proactive Investors article
• Negative Sentiment: Some coverage is focusing on Salesforce’s steep share-price decline over the past year and the concern that its acquisition-heavy strategy has not yet restored investor confidence, keeping pressure on CRM stock. Invezz article

Insiders Place Their Bets

In other Salesforce news, Director Laura Alber bought 2,571 shares of the business’s stock in a transaction that occurred on Thursday, March 19th. The shares were purchased at an average cost of $194.58 per share, with a total value of $500,265.18. Following the purchase, the director directly owned 9,530 shares in the company, valued at approximately $1,854,347.40. This represents a 36.94% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which can be accessed through the SEC website. 3.50% of the stock is currently owned by insiders.

Salesforce Price Performance

CRM stock opened at $161.74 on Wednesday. The business’s fifty day moving average price is $179.14 and its 200 day moving average price is $205.79. Salesforce Inc. has a 12-month low of $160.50 and a 12-month high of $276.80. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The company has a market capitalization of $132.47 billion, a PE ratio of 18.72, a P/E/G ratio of 1.02 and a beta of 1.16.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.Salesforce’s revenue for the quarter was up 13.3% on a year-over-year basis. During the same period last year, the business posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, sell-side analysts anticipate that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be issued a $0.44 dividend. The ex-dividend date is Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.1%. Salesforce’s payout ratio is 20.37%.

Salesforce announced that its Board of Directors has initiated a stock repurchase plan on Monday, March 16th that authorizes the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization authorizes the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock repurchase plans are usually an indication that the company’s management believes its shares are undervalued.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.