Analysts’ Weekly Ratings Changes for Roku (ROKU)

Several brokerages have updated their recommendations and price targets on shares of Roku (NASDAQ: ROKU) in the last few weeks:

• 6/4/2026 – Roku had its price target raised by Morgan Stanley from $150.00 to $170.00. They now have an “overweight” rating on the stock.
• 5/28/2026 – Roku was given a new $170.00 price target by UBS Group AG.
• 5/28/2026 – Roku had its “market outperform” rating reaffirmed by Citigroup Inc..
• 5/28/2026 – Roku had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $170.00 price target on the stock.
• 5/15/2026 – Roku had its “hold (c-)” rating reaffirmed by Weiss Ratings.
• 5/11/2026 – Roku had its price target raised by Robert W. Baird from $130.00 to $160.00. They now have an “outperform” rating on the stock.
• 5/4/2026 – Roku had its price target raised by Citigroup Inc. from $100.00 to $120.00. They now have a “neutral” rating on the stock.
• 5/1/2026 – Roku had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $150.00 price target on the stock.
• 5/1/2026 – Roku had its price target raised by Wedbush from $140.00 to $155.00. They now have an “outperform” rating on the stock.
• 5/1/2026 – Roku had its “outperform” rating reaffirmed by UBS Group AG. They now have a $145.00 price target on the stock.
• 5/1/2026 – Roku had its price target raised by Piper Sandler from $140.00 to $148.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Guggenheim from $130.00 to $140.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its “outperform” rating reaffirmed by Citigroup Inc..
• 5/1/2026 – Roku had its “buy” rating reaffirmed by Pivotal Research. They now have a $160.00 price target on the stock, up from $140.00.
• 5/1/2026 – Roku had its price target raised by Wells Fargo & Company from $137.00 to $167.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Citizens Jmp from $160.00 to $170.00. They now have a “market outperform” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Benchmark Co. from $130.00 to $160.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its price target raised by KeyCorp from $140.00 to $150.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Susquehanna from $130.00 to $160.00. They now have a “positive” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Needham & Company LLC from $110.00 to $140.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Rosenblatt Securities from $118.00 to $150.00. They now have a “buy” rating on the stock.
• 4/24/2026 – Roku had its price target raised by KeyCorp from $130.00 to $140.00. They now have an “overweight” rating on the stock.
• 4/22/2026 – Roku had its price target raised by Guggenheim from $115.00 to $130.00. They now have a “buy” rating on the stock.
• 4/17/2026 – Roku had its price target raised by Robert W. Baird from $120.00 to $130.00. They now have an “outperform” rating on the stock.
• 4/14/2026 – Roku was downgraded by Zacks Research from “strong-buy” to “hold”.
• 4/13/2026 – Roku had its price target raised by Jefferies Financial Group Inc. from $135.00 to $140.00. They now have a “buy” rating on the stock.
• 4/6/2026 – Roku had its price target raised by Robert W. Baird from $110.00 to $120.00. They now have an “outperform” rating on the stock.

Insider Buying and Selling at Roku

In other news, CFO Dan Jedda sold 15,000 shares of the business’s stock in a transaction on Monday, March 16th. The shares were sold at an average price of $94.23, for a total transaction of $1,413,450.00. Following the completion of the transaction, the chief financial officer owned 85,115 shares of the company’s stock, valued at approximately $8,020,386.45. The trade was a 14.98% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, insider Gilbert Fuchsberg sold 9,593 shares of the business’s stock in a transaction on Friday, May 1st. The shares were sold at an average price of $125.52, for a total transaction of $1,204,113.36. Following the transaction, the insider directly owned 50,863 shares of the company’s stock, valued at approximately $6,384,323.76. This trade represents a 15.87% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 696,631 shares of company stock worth $77,636,680. Company insiders own 13.45% of the company’s stock.

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.