Reviewing OneWater Marine (NASDAQ:ONEW) & Johnson Outdoors (NASDAQ:JOUT)

OneWater Marine (NASDAQ:ONEW) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, valuation and risk.

Volatility and Risk

OneWater Marine has a beta of 1.53, indicating that its share price is 53% more volatile than the S&P 500. Comparatively, Johnson Outdoors has a beta of 0.82, indicating that its share price is 18% less volatile than the S&P 500.

Profitability

This table compares OneWater Marine and Johnson Outdoors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
OneWater Marine	-6.69%	2.22%	0.47%
Johnson Outdoors	-2.33%	2.52%	1.74%

Institutional and Insider Ownership

94.3% of OneWater Marine shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 19.5% of OneWater Marine shares are owned by insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation and Earnings

This table compares OneWater Marine and Johnson Outdoors”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
OneWater Marine	$1.87 billion	0.10	-$114.58 million	($7.50)	-1.46
Johnson Outdoors	$592.41 million	0.79	-$34.29 million	($1.52)	-29.35

Johnson Outdoors has lower revenue, but higher earnings than OneWater Marine. Johnson Outdoors is trading at a lower price-to-earnings ratio than OneWater Marine, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and price targets for OneWater Marine and Johnson Outdoors, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
OneWater Marine	1	2	2	0	2.20
Johnson Outdoors	1	1	0	0	1.50

OneWater Marine currently has a consensus target price of $14.00, suggesting a potential upside of 28.21%. Given OneWater Marine’s stronger consensus rating and higher possible upside, equities research analysts plainly believe OneWater Marine is more favorable than Johnson Outdoors.

About OneWater Marine

OneWater Marine Inc. operates as a recreational boat retailer in the United States. The company offers new and pre-owned recreational boats and yachts, as well as related marine products, such as parts and accessories. It provides boat repair and maintenance services. In addition, the company arranges boat financing and insurance; and other ancillary services, including indoor and outdoor storage, and marina services. Further, it provides rental of boats and personal watercraft services. OneWater Marine Inc. was founded in 2014 and is headquartered in Buford, Georgia.

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.