Greenlane (NASDAQ:GNLN – Get Free Report) and McCormick & Company, Incorporated (NYSE:MKC – Get Free Report) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, risk and earnings.
Volatility and Risk
Greenlane has a beta of 1.96, suggesting that its stock price is 96% more volatile than the S&P 500. Comparatively, McCormick & Company, Incorporated has a beta of 0.68, suggesting that its stock price is 32% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and target prices for Greenlane and McCormick & Company, Incorporated, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Greenlane | 1 | 0 | 0 | 0 | 1.00 |
| McCormick & Company, Incorporated | 0 | 8 | 6 | 0 | 2.43 |
Earnings and Valuation
This table compares Greenlane and McCormick & Company, Incorporated”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Greenlane | $4.36 million | 0.50 | -$85.58 million | ($78.30) | -0.04 |
| McCormick & Company, Incorporated | $6.84 billion | 1.86 | $789.40 million | $6.10 | 7.78 |
McCormick & Company, Incorporated has higher revenue and earnings than Greenlane. Greenlane is trading at a lower price-to-earnings ratio than McCormick & Company, Incorporated, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Greenlane and McCormick & Company, Incorporated’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Greenlane | -3,001.59% | -234.48% | -193.18% |
| McCormick & Company, Incorporated | 23.12% | 13.29% | 5.87% |
Insider and Institutional Ownership
14.0% of Greenlane shares are held by institutional investors. Comparatively, 79.7% of McCormick & Company, Incorporated shares are held by institutional investors. 13.0% of Greenlane shares are held by insiders. Comparatively, 10.6% of McCormick & Company, Incorporated shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Summary
McCormick & Company, Incorporated beats Greenlane on 12 of the 14 factors compared between the two stocks.
About Greenlane
Greenlane Holdings, Inc. develops and distributes cannabis accessories, vape solutions, and lifestyle products in the United States, Canada, and Europe. It operates in two segments, Consumer Goods and Industrial Goods. The company provides consumption accessories, vaporizers, pipes, rolling papers, grinders, and apparel lines, as well as bubblers, rigs, other smoking and vaporization related accessories, and merchandise. It offers its products under the Groove, Eyce, DaVinci, Higher Standards, Pollen Gear, Marley Natural, and Keith Haring brands. The company also operates e-commerce websites, such as Vapor.com, Vaposhop.com, DaVinciVaporizer.com, PuffItUp.com, HigherStandards.com, EyceMolds.com, and MarleyNaturalShop.com. It serves customers through smoke shops, cannabis dispensaries, and specialty retailers. The company was founded in 2005 and is headquartered in Boca Raton, Florida.
About McCormick & Company, Incorporated
McCormick & Co., Inc. engages in the manufacturing, marketing, and distribution of spices, seasoning mixes, condiments, and other flavorful products to retail outlets, food manufacturers, and foodservice businesses. It operates through the Consumer and Flavor Solutions segments. The Consumer segment sells spices, seasonings, condiments, and sauces. The Flavor Solutions segment includes seasoning blends, spices and herbs, condiments, coating systems, and compound flavors. The company was founded by Willoughby M. McCormick in 1889 and is headquartered in Baltimore, MD.
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