Honest (HNST) – Investment Analysts’ Recent Ratings Changes

A number of research firms have changed their ratings and price targets for Honest (NASDAQ: HNST):

• 5/9/2026 – Honest was upgraded by Wall Street Zen from “sell” to “hold”.
• 5/7/2026 – Honest was given a new $3.40 price target by Morgan Stanley.
• 5/7/2026 – Honest had its “market perform” rating reaffirmed by Telsey Advisory Group. They now have a $4.00 price target on the stock.
• 5/7/2026 – Honest had its “buy” rating reaffirmed by Alliance Global Partners.
• 4/4/2026 – Honest was downgraded by Wall Street Zen from “hold” to “sell”.

Insider Transactions at Honest

In other Honest news, CEO Carla Vernon sold 119,389 shares of the firm’s stock in a transaction dated Wednesday, May 20th. The stock was sold at an average price of $3.14, for a total value of $374,881.46. Following the sale, the chief executive officer directly owned 3,946,451 shares of the company’s stock, valued at approximately $12,391,856.14. This trade represents a 2.94% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Kunssberg Etienne Von sold 12,179 shares of the firm’s stock in a transaction dated Thursday, March 5th. The stock was sold at an average price of $2.85, for a total value of $34,710.15. Following the completion of the sale, the senior vice president directly owned 308,710 shares in the company, valued at approximately $879,823.50. The trade was a 3.80% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 366,952 shares of company stock worth $1,097,489 in the last quarter. 9.40% of the stock is currently owned by corporate insiders.

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.