Fold (NASDAQ:FLD) CEO William Brian Poppic Reeves Sells 8,698 Shares of Stock

Posted by Tammy Falkenburg on May 27th, 2026

Fold Holdings, Inc. (NASDAQ:FLD – Get Free Report) CEO William Brian Poppic Reeves sold 8,698 shares of the firm’s stock in a transaction dated Friday, May 22nd. The shares were sold at an average price of $1.15, for a total transaction of $10,002.70. Following the transaction, the chief executive officer directly owned 5,492,368 shares in the company, valued at $6,316,223.20. The trade was a 0.16% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

William Brian Poppic Reeves also recently made the following trade(s):

On Thursday, May 21st, William Brian Poppic Reeves sold 7,713 shares of Fold stock. The shares were sold at an average price of $1.22, for a total transaction of $9,409.86.
On Tuesday, May 19th, William Brian Poppic Reeves sold 10,681 shares of Fold stock. The shares were sold at an average price of $1.22, for a total transaction of $13,030.82.
On Monday, May 18th, William Brian Poppic Reeves sold 9,681 shares of Fold stock. The shares were sold at an average price of $1.24, for a total transaction of $12,004.44.
On Monday, May 4th, William Brian Poppic Reeves sold 5,537 shares of Fold stock. The shares were sold at an average price of $1.42, for a total transaction of $7,862.54.
On Thursday, April 2nd, William Brian Poppic Reeves sold 5,710 shares of Fold stock. The shares were sold at an average price of $1.22, for a total transaction of $6,966.20.
On Monday, March 2nd, William Brian Poppic Reeves sold 5,496 shares of Fold stock. The shares were sold at an average price of $1.42, for a total transaction of $7,804.32.

Fold Price Performance

FLD opened at $1.03 on Wednesday. The company’s 50-day moving average is $1.32 and its 200 day moving average is $1.98. Fold Holdings, Inc. has a fifty-two week low of $1.00 and a fifty-two week high of $5.54. The firm has a market capitalization of $52.05 million, a P/E ratio of -0.96 and a beta of 0.39.

Fold (NASDAQ:FLD – Get Free Report) last released its quarterly earnings results on Tuesday, May 12th. The company reported ($0.59) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.16) by ($0.43). Fold had a negative net margin of 164.63% and a negative return on equity of 90.99%. The firm had revenue of $5.59 million for the quarter, compared to the consensus estimate of $10.00 million. On average, equities research analysts expect that Fold Holdings, Inc. will post -0.64 earnings per share for the current year.

Analysts Set New Price Targets

FLD has been the subject of a number of research analyst reports. HC Wainwright decreased their price objective on shares of Fold from $7.00 to $3.00 and set a “buy” rating for the company in a report on Wednesday, March 18th. Northland Securities set a $3.50 price objective on shares of Fold in a report on Wednesday, May 13th. Cantor Fitzgerald decreased their price objective on shares of Fold from $2.00 to $1.70 and set an “overweight” rating for the company in a report on Wednesday, May 13th. Finally, Wall Street Zen upgraded shares of Fold from a “strong sell” rating to a “sell” rating in a report on Saturday, April 18th. Two investment analysts have rated the stock with a Buy rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Fold currently has an average rating of “Hold” and a consensus target price of $2.73.

Read Our Latest Analysis on Fold

Institutional Trading of Fold

A number of large investors have recently added to or reduced their stakes in FLD. Aptus Capital Advisors LLC purchased a new position in shares of Fold in the third quarter worth about $39,000. SevenBridge Financial Group LLC purchased a new position in shares of Fold in the third quarter worth about $39,000. Barclays PLC purchased a new position in shares of Fold in the fourth quarter worth about $26,000. Vontobel Holding Ltd. increased its stake in shares of Fold by 12.6% in the fourth quarter. Vontobel Holding Ltd. now owns 90,223 shares of the company’s stock worth $235,000 after purchasing an additional 10,118 shares in the last quarter. Finally, Goldman Sachs Group Inc. purchased a new position in shares of Fold in the fourth quarter worth about $28,000. Hedge funds and other institutional investors own 56.89% of the company’s stock.

About Fold

(Get Free Report)

Fold, trading under the ticker FLD on the NASDAQ, is a financial technology company specializing in bitcoin rewards and cryptocurrency-based consumer products. The company’s core offering enables users to earn bitcoin on everyday purchases through a prepaid Visa debit card, converting traditional currency transactions into bitcoin rewards at no extra cost. By partnering with major payment networks and merchant platforms, Fold aims to bridge the gap between mainstream spending and digital asset adoption.

Beyond the debit card, Fold offers a mobile application that integrates with the Bitcoin Lightning Network to facilitate faster and more cost-efficient transactions.