Viking (NYSE:VIK – Get Free Report) and Bluegreen Vacations (OTCMKTS:BVHBB – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, dividends, earnings and analyst recommendations.
Profitability
This table compares Viking and Bluegreen Vacations’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viking | 18.00% | 149.40% | 10.16% |
| Bluegreen Vacations | N/A | N/A | N/A |
Earnings & Valuation
This table compares Viking and Bluegreen Vacations”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viking | $6.50 billion | 5.78 | $1.15 billion | $2.69 | 31.34 |
| Bluegreen Vacations | N/A | N/A | N/A | N/A | N/A |
Viking has higher revenue and earnings than Bluegreen Vacations.
Insider and Institutional Ownership
98.8% of Viking shares are held by institutional investors. Comparatively, 20.7% of Bluegreen Vacations shares are held by institutional investors. 88.2% of Bluegreen Vacations shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Analyst Recommendations
This is a summary of current ratings for Viking and Bluegreen Vacations, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viking | 1 | 3 | 11 | 0 | 2.67 |
| Bluegreen Vacations | 0 | 0 | 0 | 0 | 0.00 |
Viking currently has a consensus target price of $92.64, indicating a potential upside of 9.89%. Given Viking’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Viking is more favorable than Bluegreen Vacations.
Summary
Viking beats Bluegreen Vacations on 8 of the 9 factors compared between the two stocks.
About Viking
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
About Bluegreen Vacations
Bluegreen Vacations Holding Corporation operates as a vacation ownership company. The company markets and sells vacation ownership interests (VOI); and manages resorts in leisure and urban destinations, including Orlando, Las Vegas, Myrtle Beach, Charleston and New Orleans, and others. It also provides resort management, mortgage, title, reservation, and construction design and development services; and financing to qualified VOI purchasers, as well as management services to the vacation club and homeowners' associations. The company was founded in 1966 and is headquartered in Boca Raton, Florida.
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