Bilibili (NASDAQ:BILI) Issues Earnings Results

Bilibili (NASDAQ:BILI) issued its earnings results on Tuesday. The company reported $0.19 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.17 by $0.02, FiscalAI reports. Bilibili had a net margin of 4.58% and a return on equity of 11.03%. The company had revenue of $1.08 billion for the quarter, compared to analyst estimates of $1.09 billion. During the same quarter last year, the firm earned $0.85 EPS. The company’s revenue for the quarter was up 6.7% on a year-over-year basis.

Here are the key takeaways from Bilibili’s conference call:

• Bilibili posted solid Q1 growth, with total revenue up 7% year over year to RMB 7.5 billion, gross margin expanding to 37.1%, and adjusted net profit rising 62% to RMB 585 million. Management highlighted this as the 15th consecutive quarter of margin expansion.
• User engagement remained very strong, as DAUs increased 8% to 115 million, MAUs reached 376 million, and average daily time spent hit a record 119 minutes, up 11 minutes year over year. Management said the platform’s high-quality content and community remain the core growth engine.
• Advertising was a standout business, with revenue up 30% year over year to RMB 2.6 billion, supported by stronger performance across brand, performance, and creator ads. The company said AI-driven targeting and automated ad tools improved efficiency, while non-mobile ad scenarios like PC, OTT, search, and mini-programs also accelerated.
• Gaming revenue declined 12% year over year to RMB 1.5 billion, mainly due to a tough comparison against last year’s strong Sanmo launch. Management pointed to a pipeline of new titles, including Three Kingdoms N-card, Sanwang, and Lumi Master, as future growth drivers.
• AI is becoming a key strategic investment across video understanding, recommendation, and creation, with management saying it is already boosting engagement and monetization. For 2026, Bilibili expects about RMB 1 billion of AI-related CapEx and around RMB 500 million of P&L impact, while still targeting long-term gross margin of 40% to 45% and operating profit margin of 15% to 20%.

Bilibili Trading Down 4.8%

Bilibili stock traded down $0.89 during mid-day trading on Thursday, hitting $17.42. 1,209,994 shares of the company’s stock were exchanged, compared to its average volume of 2,875,825. The company’s 50 day simple moving average is $23.10 and its 200-day simple moving average is $26.44. The company has a quick ratio of 1.36, a current ratio of 1.36 and a debt-to-equity ratio of 0.31. The firm has a market capitalization of $7.22 billion, a P/E ratio of 38.70 and a beta of 0.79. Bilibili has a fifty-two week low of $17.40 and a fifty-two week high of $36.40.

Institutional Investors Weigh In On Bilibili

A number of hedge funds have recently modified their holdings of the business. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC acquired a new stake in shares of Bilibili in the 4th quarter valued at about $506,000. Norges Bank acquired a new position in shares of Bilibili during the fourth quarter worth about $280,000. Virtu Financial LLC acquired a new position in shares of Bilibili during the third quarter worth about $343,000. Rakuten Securities Inc. grew its holdings in shares of Bilibili by 14.6% during the second quarter. Rakuten Securities Inc. now owns 14,589 shares of the company’s stock worth $313,000 after buying an additional 1,864 shares in the last quarter. Finally, Moore Capital Management LP acquired a new stake in Bilibili in the 2nd quarter valued at approximately $443,000. Institutional investors and hedge funds own 16.08% of the company’s stock.

Analyst Upgrades and Downgrades

Several equities analysts recently weighed in on BILI shares. Wall Street Zen lowered shares of Bilibili from a “buy” rating to a “hold” rating in a report on Sunday, April 26th. JPMorgan Chase & Co. upgraded shares of Bilibili from a “neutral” rating to an “overweight” rating and upped their target price for the company from $27.00 to $35.00 in a research report on Tuesday, March 17th. Macquarie Infrastructure reissued an “outperform” rating and issued a $30.00 price target on shares of Bilibili in a research note on Tuesday. Benchmark restated a “buy” rating on shares of Bilibili in a research report on Wednesday. Finally, Citigroup raised Bilibili from a “neutral” rating to a “buy” rating and set a $27.00 price objective for the company in a research note on Friday, March 27th. Nine research analysts have rated the stock with a Buy rating and one has given a Hold rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $30.78.

About Bilibili

Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services.