Midwest Professional Planners LTD. Sells 4,120 Shares of Salesforce Inc. $CRM

Midwest Professional Planners LTD. decreased its position in shares of Salesforce Inc. (NYSE:CRM) by 30.1% during the fourth quarter, Holdings Channel.com reports. The fund owned 9,546 shares of the CRM provider’s stock after selling 4,120 shares during the quarter. Midwest Professional Planners LTD.’s holdings in Salesforce were worth $2,529,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Rockland Trust Co. grew its holdings in shares of Salesforce by 1,145.6% in the third quarter. Rockland Trust Co. now owns 13,066 shares of the CRM provider’s stock valued at $3,097,000 after purchasing an additional 12,017 shares in the last quarter. Alps Advisors Inc. grew its holdings in shares of Salesforce by 98.3% in the third quarter. Alps Advisors Inc. now owns 21,455 shares of the CRM provider’s stock valued at $5,085,000 after purchasing an additional 10,633 shares in the last quarter. Midwest Trust Co grew its holdings in shares of Salesforce by 2.3% in the third quarter. Midwest Trust Co now owns 187,071 shares of the CRM provider’s stock valued at $44,336,000 after purchasing an additional 4,233 shares in the last quarter. Jones Financial Companies Lllp grew its holdings in shares of Salesforce by 15.1% in the third quarter. Jones Financial Companies Lllp now owns 467,551 shares of the CRM provider’s stock valued at $113,420,000 after purchasing an additional 61,270 shares in the last quarter. Finally, AGF Management Ltd. grew its holdings in shares of Salesforce by 42.2% in the third quarter. AGF Management Ltd. now owns 281,054 shares of the CRM provider’s stock valued at $66,610,000 after purchasing an additional 83,403 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Insider Buying and Selling at Salesforce

In other Salesforce news, Director Laura Alber bought 2,571 shares of the firm’s stock in a transaction dated Thursday, March 19th. The stock was acquired at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the transaction, the director owned 9,530 shares in the company, valued at $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director David Blair Kirk bought 2,570 shares of the firm’s stock in a transaction dated Wednesday, March 18th. The shares were acquired at an average price of $194.62 per share, with a total value of $500,173.40. Following the completion of the transaction, the director owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their position. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is currently owned by company insiders.

Wall Street Analysts Forecast Growth

A number of research analysts recently weighed in on CRM shares. JPMorgan Chase & Co. cut their target price on shares of Salesforce from $365.00 to $320.00 and set an “overweight” rating for the company in a report on Thursday, February 26th. Sanford C. Bernstein cut their target price on shares of Salesforce from $223.00 to $194.00 and set an “underperform” rating for the company in a report on Thursday, February 26th. DA Davidson cut their target price on shares of Salesforce from $235.00 to $200.00 and set a “neutral” rating for the company in a report on Friday, February 27th. BTIG Research reissued a “buy” rating and issued a $255.00 target price on shares of Salesforce in a report on Friday, April 17th. Finally, Jefferies Financial Group cut their target price on shares of Salesforce from $375.00 to $250.00 and set a “buy” rating for the company in a report on Monday, February 23rd. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, eleven have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $274.56.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Enterprise software stocks are rallying broadly as investors rotate back into the group after recent pressure tied to fears that AI agents could disrupt traditional SaaS models. Salesforce is benefiting from that sector-wide rebound. From ServiceNow to Salesforce: why are software stocks rallying today?
• Positive Sentiment: Some commentary still views Salesforce as an attractive blue-chip software holding, citing AI-related growth prospects and a relatively reasonable valuation versus peers like Oracle. Buy 5 Blue-Chip Stocks to Enhance Your Portfolio Returns in 2026
• Neutral Sentiment: Salesforce’s AI push remains a key debate on Wall Street. Bank of America restarted coverage with an Underperform rating and a $160 price target, warning that AI may pressure Salesforce’s legacy CRM model and make monetization harder. BofA resets Salesforce stock price target with sobering AI verdict
• Neutral Sentiment: Other coverage is also focused on whether Salesforce can prove its AI strategy is working, with investors watching for evidence that Agentforce and related products can offset concerns about slower long-term growth. Software’s “Baby with the Bathwater” Moment
• Negative Sentiment: Market commentary also highlights Salesforce’s recent weakness and the argument that AI disruption could keep investors cautious until growth re-accelerates. Is It Time To Reconsider Salesforce (CRM) After This Year’s 32% Share Price Slide?

Salesforce Stock Down 0.0%

Shares of CRM opened at $179.46 on Wednesday. The company has a market cap of $146.84 billion, a PE ratio of 22.98, a P/E/G ratio of 1.25 and a beta of 1.14. The business has a fifty day moving average of $183.27 and a 200 day moving average of $214.34. Salesforce Inc. has a 52-week low of $163.52 and a 52-week high of $288.44. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The company had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. During the same period last year, the company earned $2.78 earnings per share. Salesforce’s revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, sell-side analysts expect that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce announced that its board has authorized a stock repurchase program on Monday, March 16th that allows the company to buyback $25.00 billion in shares. This buyback authorization allows the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock buyback programs are usually an indication that the company’s management believes its shares are undervalued.

Salesforce Increases Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th were given a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 1.0%. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date was Thursday, April 9th. Salesforce’s dividend payout ratio is 22.54%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.