Weekly Research Analysts’ Ratings Updates for Roku (ROKU)

A number of firms have modified their ratings and price targets on shares of Roku (NASDAQ: ROKU) recently:

• 5/15/2026 – Roku had its “hold (c-)” rating reaffirmed by Weiss Ratings.
• 5/11/2026 – Roku had its price target raised by Robert W. Baird from $130.00 to $160.00. They now have an “outperform” rating on the stock.
• 5/4/2026 – Roku had its price target raised by Citigroup Inc. from $100.00 to $120.00. They now have a “neutral” rating on the stock.
• 5/1/2026 – Roku had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $150.00 price target on the stock.
• 5/1/2026 – Roku had its price target raised by Wedbush from $140.00 to $155.00. They now have an “outperform” rating on the stock.
• 5/1/2026 – Roku had its “outperform” rating reaffirmed by UBS Group AG. They now have a $145.00 price target on the stock.
• 5/1/2026 – Roku had its price target raised by Piper Sandler from $140.00 to $148.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Guggenheim from $130.00 to $140.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its “outperform” rating reaffirmed by Citigroup Inc..
• 5/1/2026 – Roku had its “buy” rating reaffirmed by Pivotal Research. They now have a $160.00 price target on the stock, up from $140.00.
• 5/1/2026 – Roku had its price target raised by Wells Fargo & Company from $137.00 to $167.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Citizens Jmp from $160.00 to $170.00. They now have a “market outperform” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Benchmark Co. from $130.00 to $160.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its price target raised by KeyCorp from $140.00 to $150.00. They now have an “overweight” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Susquehanna from $130.00 to $160.00. They now have a “positive” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Needham & Company LLC from $110.00 to $140.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Roku had its price target raised by Rosenblatt Securities from $118.00 to $150.00. They now have a “buy” rating on the stock.
• 4/24/2026 – Roku had its price target raised by KeyCorp from $130.00 to $140.00. They now have an “overweight” rating on the stock.
• 4/22/2026 – Roku had its price target raised by Guggenheim from $115.00 to $130.00. They now have a “buy” rating on the stock.
• 4/17/2026 – Roku had its price target raised by Robert W. Baird from $120.00 to $130.00. They now have an “outperform” rating on the stock.
• 4/14/2026 – Roku was downgraded by Zacks Research from “strong-buy” to “hold”.
• 4/13/2026 – Roku had its price target raised by Jefferies Financial Group Inc. from $135.00 to $140.00. They now have a “buy” rating on the stock.
• 4/6/2026 – Roku had its price target raised by Robert W. Baird from $110.00 to $120.00. They now have an “outperform” rating on the stock.

Insiders Place Their Bets

In related news, insider Charles Collier sold 205,821 shares of the company’s stock in a transaction that occurred on Wednesday, April 8th. The stock was sold at an average price of $105.00, for a total value of $21,611,205.00. Following the completion of the transaction, the insider directly owned 11,131 shares of the company’s stock, valued at $1,168,755. This represents a 94.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Gilbert Fuchsberg sold 9,593 shares of the firm’s stock in a transaction that occurred on Friday, May 1st. The stock was sold at an average price of $125.52, for a total transaction of $1,204,113.36. Following the sale, the insider directly owned 50,863 shares in the company, valued at approximately $6,384,323.76. The trade was a 15.87% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 692,038 shares of company stock worth $76,667,575. Insiders own 13.45% of the company’s stock.

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.