Head-To-Head Analysis: Bridgeline Digital (NASDAQ:BLIN) versus Lyft (NASDAQ:LYFT)

Bridgeline Digital (NASDAQ:BLIN) and Lyft (NASDAQ:LYFT) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, analyst recommendations, risk, valuation, institutional ownership and earnings.

Insider & Institutional Ownership

15.1% of Bridgeline Digital shares are owned by institutional investors. Comparatively, 83.1% of Lyft shares are owned by institutional investors. 23.5% of Bridgeline Digital shares are owned by insiders. Comparatively, 0.9% of Lyft shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Volatility & Risk

Bridgeline Digital has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500. Comparatively, Lyft has a beta of 1.84, suggesting that its share price is 84% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent recommendations for Bridgeline Digital and Lyft, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bridgeline Digital	1	1	1	0	2.00
Lyft	3	22	9	0	2.18

Bridgeline Digital currently has a consensus price target of $4.62, suggesting a potential upside of 391.49%. Lyft has a consensus price target of $19.28, suggesting a potential upside of 48.68%. Given Bridgeline Digital’s higher possible upside, equities research analysts clearly believe Bridgeline Digital is more favorable than Lyft.

Earnings and Valuation

This table compares Bridgeline Digital and Lyft”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bridgeline Digital	$15.38 million	0.77	-$2.52 million	($0.15)	-6.27
Lyft	$6.32 billion	0.78	$2.84 billion	$6.85	1.89

Lyft has higher revenue and earnings than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than Lyft, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Bridgeline Digital and Lyft’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bridgeline Digital	-10.75%	-17.25%	-10.62%
Lyft	43.82%	-2.09%	-0.54%

Summary

Lyft beats Bridgeline Digital on 12 of the 14 factors compared between the two stocks.

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.

About Lyft

Lyft, Inc. operates a peer-to-peer marketplace for on-demand ridesharing in the United States and Canada. It operates multimodal transportation networks that offer access to various transportation options through the Lyft platform and mobile-based applications. The company's platform provides a ridesharing marketplace, which connects drivers with riders; Express Drive, a car rental program for drivers; and a network of shared bikes and scooters in various cities to address the needs of riders for short trips. It also offers centralized tools and enterprise transportation solutions, such as concierge transportation solutions for organizations; Lyft Pink subscription plans; Lyft Pass commuter programs; first-mile and last-mile services; and university safe rides programs. The company was formerly known as Zimride, Inc. and changed its name to Lyft, Inc. in April 2013. Lyft, Inc. was incorporated in 2007 and is headquartered in San Francisco, California.