Generali Investments Management Co LLC Acquires 6,376 Shares of Amazon.com, Inc. $AMZN

Generali Investments Management Co LLC increased its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.7% during the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 141,536 shares of the e-commerce giant’s stock after acquiring an additional 6,376 shares during the quarter. Amazon.com comprises 6.5% of Generali Investments Management Co LLC’s portfolio, making the stock its 4th biggest holding. Generali Investments Management Co LLC’s holdings in Amazon.com were worth $32,669,000 as of its most recent SEC filing.

Other institutional investors have also made changes to their positions in the company. Fairway Wealth LLC increased its holdings in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com during the 3rd quarter worth approximately $27,000. Bridge Generations Wealth Management LLC increased its holdings in shares of Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares during the last quarter. Cooksen Wealth LLC increased its holdings in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the last quarter. Finally, Sagard Holdings Management Inc. acquired a new position in shares of Amazon.com during the 2nd quarter worth approximately $79,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

A number of research analysts recently weighed in on AMZN shares. Citizens Jmp reissued a “market outperform” rating and set a $315.00 target price on shares of Amazon.com in a report on Friday, April 10th. Wedbush decreased their target price on Amazon.com from $340.00 to $300.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. China Renaissance boosted their target price on Amazon.com from $300.00 to $326.00 and gave the stock a “buy” rating in a report on Tuesday, May 5th. Sanford C. Bernstein reiterated an “outperform” rating and set a $315.00 price objective (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Finally, KeyCorp increased their price objective on Amazon.com from $325.00 to $330.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Fifty-seven analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $312.52.

Insider Buying and Selling

In other news, CEO Douglas J. Herrington sold 27,500 shares of the stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the sale, the chief executive officer directly owned 471,361 shares of the company’s stock, valued at approximately $129,624,275. This represents a 5.51% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $8,621,800.00. Following the sale, the chief executive officer directly owned 2,175,766 shares in the company, valued at approximately $598,335,650. This trade represents a 1.42% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 190,593 shares of company stock valued at $46,081,241. Company insiders own 8.90% of the company’s stock.

Amazon.com Stock Down 1.2%

AMZN stock opened at $264.14 on Friday. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01. The stock has a market capitalization of $2.84 trillion, a price-to-earnings ratio of 31.60, a PEG ratio of 1.98 and a beta of 1.46. The business’s fifty day moving average price is $234.47 and its two-hundred day moving average price is $230.67. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $278.56.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The firm had revenue of $181.52 billion for the quarter, compared to analysts’ expectations of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company’s quarterly revenue was up 16.6% compared to the same quarter last year. During the same quarter last year, the business earned $1.59 EPS. On average, equities analysts anticipate that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.