Cantor Fitzgerald Issues Pessimistic Forecast for Wix.com (NASDAQ:WIX) Stock Price

Wix.com (NASDAQ:WIX) had its price target dropped by investment analysts at Cantor Fitzgerald from $110.00 to $70.00 in a report issued on Thursday, Marketbeat.com reports. The brokerage presently has an “overweight” rating on the information services provider’s stock. Cantor Fitzgerald’s price objective points to a potential upside of 28.04% from the company’s current price.

Several other research analysts have also issued reports on WIX. Morgan Stanley dropped their price target on shares of Wix.com from $181.00 to $160.00 and set an “overweight” rating for the company in a research report on Thursday, January 15th. Citizens Jmp lowered shares of Wix.com from a “market outperform” rating to a “market perform” rating in a research report on Tuesday, April 7th. Bank of America dropped their price objective on Wix.com from $136.00 to $109.00 and set a “buy” rating for the company in a research note on Tuesday, April 21st. Citigroup lowered Wix.com from a “buy” rating to a “neutral” rating and dropped their price objective for the stock from $105.00 to $66.00 in a research note on Thursday. Finally, Raymond James Financial reiterated a “strong-buy” rating and set a $100.00 price objective on shares of Wix.com in a research note on Wednesday, March 4th. One analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, eight have issued a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $103.30.

Wix.com Trading Up 3.7%

Shares of NASDAQ WIX opened at $54.67 on Thursday. The business has a fifty day simple moving average of $79.51 and a 200 day simple moving average of $91.30. The firm has a market capitalization of $3.19 billion, a price-to-earnings ratio of -70.09, a PEG ratio of 1.19 and a beta of 1.01. Wix.com has a one year low of $51.60 and a one year high of $190.93.

Wix.com (NASDAQ:WIX) last issued its earnings results on Wednesday, May 13th. The information services provider reported $0.68 EPS for the quarter, missing analysts’ consensus estimates of $1.21 by ($0.53). Wix.com had a negative net margin of 1.97% and a negative return on equity of 28.32%. The firm had revenue of $541.17 million during the quarter, compared to analyst estimates of $544.04 million. During the same quarter in the previous year, the company posted $1.69 earnings per share. The business’s revenue for the quarter was up 14.2% compared to the same quarter last year. On average, research analysts anticipate that Wix.com will post 1.63 earnings per share for the current fiscal year.

Wix.com announced that its Board of Directors has approved a share buyback program on Wednesday, January 28th that permits the company to repurchase $2.00 billion in shares. This repurchase authorization permits the information services provider to repurchase up to 40.5% of its stock through open market purchases. Stock repurchase programs are usually an indication that the company’s leadership believes its shares are undervalued.

Institutional Trading of Wix.com

A number of institutional investors have recently bought and sold shares of WIX. Hsbc Holdings PLC grew its holdings in Wix.com by 11,894.0% during the 1st quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock worth $318,676,000 after acquiring an additional 3,500,047 shares during the period. Ameriprise Financial Inc. grew its holdings in Wix.com by 128.3% during the 3rd quarter. Ameriprise Financial Inc. now owns 4,637,795 shares of the information services provider’s stock worth $823,813,000 after acquiring an additional 2,606,204 shares during the period. Wellington Management Group LLP grew its holdings in Wix.com by 90.4% during the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock worth $602,270,000 after acquiring an additional 1,609,989 shares during the period. Diamond Hill Capital Management Inc. acquired a new stake in Wix.com during the 4th quarter worth $150,622,000. Finally, Atreides Management LP acquired a new stake in shares of Wix.com in the 4th quarter valued at approximately $129,598,000. Institutional investors and hedge funds own 81.52% of the company’s stock.

More Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix said it posted double-digit Q1 2026 growth, introduced a proprietary AI model, and announced a major share buyback, which could help support the stock over time. Article
• Neutral Sentiment: Several Wall Street firms trimmed price targets after the Q1 report, including Scotiabank, Benchmark, Cantor Fitzgerald, Needham, and JPMorgan, but most kept constructive ratings such as outperform, buy, or overweight. Article
• Neutral Sentiment: Wix’s Q1 earnings call emphasized growth and AI initiatives, but also highlighted margin pressure, reinforcing investor uncertainty about near-term profitability. Article
• Negative Sentiment: The company’s latest quarterly results missed earnings expectations, which is the main reason the stock has been falling sharply. Article
• Negative Sentiment: BFA Law announced investigations into Wix over alleged misrepresentations about AI demand, adding legal overhang after the stock’s selloff. Article

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.