Insider Buying: HubSpot (NYSE:HUBS) Director Buys $250,021.46 in Stock

HubSpot, Inc. (NYSE:HUBS) Director Lorrie Norrington bought 1,313 shares of the stock in a transaction on Monday, May 11th. The shares were acquired at an average cost of $190.42 per share, with a total value of $250,021.46. Following the acquisition, the director directly owned 2,838 shares in the company, valued at approximately $540,411.96. This trade represents a 86.10% increase in their position. The purchase was disclosed in a document filed with the SEC, which is accessible through the SEC website.

HubSpot Stock Performance

HUBS opened at $183.77 on Friday. The company has a fifty day moving average price of $235.86 and a two-hundred day moving average price of $307.98. HubSpot, Inc. has a 52 week low of $173.25 and a 52 week high of $669.46. The firm has a market capitalization of $9.41 billion, a PE ratio of 96.21, a P/E/G ratio of 2.27 and a beta of 1.23.

HubSpot (NYSE:HUBS) last released its earnings results on Thursday, May 7th. The software maker reported $2.72 EPS for the quarter, topping analysts’ consensus estimates of $2.47 by $0.25. HubSpot had a net margin of 3.04% and a return on equity of 5.66%. The firm had revenue of $881.00 million during the quarter, compared to analyst estimates of $863.32 million. During the same quarter in the previous year, the business earned $1.84 EPS. The business’s quarterly revenue was up 23.4% compared to the same quarter last year. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. Equities analysts forecast that HubSpot, Inc. will post 3.79 EPS for the current year.

Analyst Ratings Changes

A number of analysts have commented on the stock. Wells Fargo & Company lowered their target price on shares of HubSpot from $350.00 to $300.00 and set an “overweight” rating for the company in a report on Friday, May 8th. BTIG Research reaffirmed a “buy” rating and set a $300.00 target price on shares of HubSpot in a report on Tuesday, April 21st. JPMorgan Chase & Co. lowered their target price on shares of HubSpot from $530.00 to $425.00 and set an “overweight” rating for the company in a report on Friday, May 8th. Truist Financial lowered their target price on shares of HubSpot from $300.00 to $230.00 and set a “buy” rating for the company in a report on Friday, May 8th. Finally, Needham & Company LLC lowered their target price on shares of HubSpot from $700.00 to $300.00 and set a “buy” rating for the company in a report on Thursday, February 12th. Twenty-two analysts have rated the stock with a Buy rating, six have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, HubSpot presently has an average rating of “Moderate Buy” and an average target price of $311.00.

Institutional Investors Weigh In On HubSpot

Several institutional investors and hedge funds have recently added to or reduced their stakes in HUBS. Rakuten Securities Inc. increased its stake in shares of HubSpot by 783.3% during the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock worth $30,000 after purchasing an additional 47 shares during the last quarter. Strategic Advocates LLC acquired a new position in shares of HubSpot during the 3rd quarter worth about $25,000. Turning Point Benefit Group Inc. acquired a new position in shares of HubSpot during the 3rd quarter worth about $25,000. Osterweis Capital Management Inc. acquired a new position in shares of HubSpot during the 2nd quarter worth about $34,000. Finally, Exane Asset Management acquired a new position in shares of HubSpot during the 3rd quarter worth about $30,000. 90.39% of the stock is owned by institutional investors.

About HubSpot

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.