Harley-Davidson (HOG) – Research Analysts’ Recent Ratings Updates

Several analysts have recently updated their ratings and price targets for Harley-Davidson (NYSE: HOG):

• 5/11/2026 – Harley-Davidson had its price target raised by UBS Group AG from $19.00 to $26.00. They now have a “neutral” rating on the stock.
• 5/7/2026 – Harley-Davidson had its price target raised by Citigroup Inc. from $23.00 to $26.00. They now have a “neutral” rating on the stock.
• 5/6/2026 – Harley-Davidson was given a new $28.00 price target by Robert W. Baird.
• 5/6/2026 – Harley-Davidson had its price target raised by Wells Fargo & Company from $15.00 to $19.00. They now have an “underweight” rating on the stock.
• 4/27/2026 – Harley-Davidson was upgraded by Zacks Research from “strong sell” to “hold”.

Harley-Davidson Increases Dividend

The business also recently declared a quarterly dividend, which was paid on Tuesday, March 17th. Investors of record on Monday, March 2nd were paid a dividend of $0.1875 per share. The ex-dividend date was Monday, March 2nd. This represents a $0.75 annualized dividend and a yield of 2.9%. This is an increase from Harley-Davidson’s previous quarterly dividend of $0.18. Harley-Davidson’s dividend payout ratio (DPR) is 42.61%.

Insider Buying and Selling

In related news, insider Paul J. Krause sold 1,564 shares of Harley-Davidson stock in a transaction on Monday, May 11th. The shares were sold at an average price of $26.00, for a total transaction of $40,664.00. Following the sale, the insider directly owned 30,012 shares in the company, valued at $780,312. This trade represents a 4.95% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director James D. Farley, Jr. sold 6,454 shares of Harley-Davidson stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total transaction of $120,754.34. Following the completion of the transaction, the director owned 16,205 shares in the company, valued at approximately $303,195.55. This represents a 28.48% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 0.97% of the stock is owned by company insiders.

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.