Honest (NASDAQ:HNST – Get Free Report) and Unicharm (OTCMKTS:UNICY – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations and dividends.
Earnings & Valuation
This table compares Honest and Unicharm”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Honest | $371.32 million | 0.98 | -$15.69 million | ($0.17) | -19.47 |
| Unicharm | $6.32 billion | 1.65 | $436.93 million | $0.12 | 25.00 |
Profitability
This table compares Honest and Unicharm’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Honest | -5.39% | 3.52% | 2.71% |
| Unicharm | 6.33% | 6.78% | 4.93% |
Risk and Volatility
Honest has a beta of 2.15, meaning that its stock price is 115% more volatile than the S&P 500. Comparatively, Unicharm has a beta of 0.31, meaning that its stock price is 69% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings for Honest and Unicharm, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Honest | 2 | 4 | 2 | 0 | 2.00 |
| Unicharm | 0 | 1 | 0 | 1 | 3.00 |
Honest currently has a consensus price target of $3.47, indicating a potential upside of 4.73%. Given Honest’s higher possible upside, analysts plainly believe Honest is more favorable than Unicharm.
Insider and Institutional Ownership
45.5% of Honest shares are held by institutional investors. 9.4% of Honest shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
Unicharm beats Honest on 10 of the 15 factors compared between the two stocks.
About Honest
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
About Unicharm
Unicharm Corporation engages in the manufacturing and sale of wellness, feminine, baby and children, kirei, and pet care products in Japan and internationally. The company's baby and child care products, including disposable diapers and wipes under the Moony, MamyPoko, Oyasumiman, and Torepanman brands; feminine care products comprise napkins, tampons, panty liners, sanitary short, panty liners, and other feminine care products under the Sofy, Center-In, and Unicharm brand names; and wellness care products include napkin-type incontinence pads, pants-type diapers, tape-type diapers, pants-type specialized urine pads, and tape-type specialized urine pads under the Lifree and Charmnap brand. It also provides masks under the Unicharm brand; home care products, including cleaning sheets under the Wave brand name; cosmetic cotton and wet wipes under the Silcot brand; and paper towels under the Cook Up brand name. In addition, the company offers pet care products that include pet foods, excrement cleanup sheets, system toilets, and disposable diapers under the Grand Deli, Best Balance, Physicalife Dog, Silver Plate, Aiken Genki, Manner Wear, Deo Sheet, Silver Spoon, AllWell, Physicalife Cat, Deo Toilet, Deo Sand, Deo Clean, and Neko Genki brands; and deodorizing beads. Further, it is involved in the manufacture and sale of industrial materials related products, etc., as well as food-packaging materials. Unicharm Corporation was incorporated in 1941 and is headquartered in Tokyo, Japan.
Receive News & Ratings for Honest Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Honest and related companies with MarketBeat.com's FREE daily email newsletter.
